The Resource Recent trends in global advertising practice, Nükhet Vardar, (streaming video)
Recent trends in global advertising practice, Nükhet Vardar, (streaming video)
Resource Information
The item Recent trends in global advertising practice, Nükhet Vardar, (streaming video) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Recent trends in global advertising practice, Nükhet Vardar, (streaming video) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- 1 streaming video file (53 min.)
- Contents
-
- Contents: How globalization and global advertising are intertwined
- Brief look at the history of globalization
- The changing face of globalization
- Importance of networking in globalization
- The definition of global advertising
- How global advertising has evolved
- Advantages and disadvantages of global advertising
- The future of global advertising
- Value Paradox: culture and the global advertising link
- Cultural deterritorialization and its effects on global advertising
- Global advertising in the Middle East
- Label
- Recent trends in global advertising practice
- Title
- Recent trends in global advertising practice
- Statement of responsibility
- Nükhet Vardar
- Language
- eng
- Characteristic
- videorecording
- http://library.link/vocab/creatorDate
- 1961-
- http://library.link/vocab/creatorName
- Vardar, Nükhet
- Series statement
- Exporting, international and global marketing management : beyond the fundamentals
- http://library.link/vocab/subjectName
-
- Export marketing
- International business enterprises
- Advertising
- Label
- Recent trends in global advertising practice, Nükhet Vardar, (streaming video)
- Color
- multicolored
- Configuration of playback channels
- monaural
- Contents
- Contents: How globalization and global advertising are intertwined -- Brief look at the history of globalization -- The changing face of globalization -- Importance of networking in globalization -- The definition of global advertising -- How global advertising has evolved -- Advantages and disadvantages of global advertising -- The future of global advertising -- Value Paradox: culture and the global advertising link -- Cultural deterritorialization and its effects on global advertising -- Global advertising in the Middle East
- Dimensions
- unknown
- Extent
- 1 streaming video file (53 min.)
- File format
- one file format
- Form of item
- electronic
- Medium for sound
- other
- Other physical details
- digital, mono., SWF file, sd., col.
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- System details
- System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
- Video recording format
- other
- Label
- Recent trends in global advertising practice, Nükhet Vardar, (streaming video)
- Color
- multicolored
- Configuration of playback channels
- monaural
- Contents
- Contents: How globalization and global advertising are intertwined -- Brief look at the history of globalization -- The changing face of globalization -- Importance of networking in globalization -- The definition of global advertising -- How global advertising has evolved -- Advantages and disadvantages of global advertising -- The future of global advertising -- Value Paradox: culture and the global advertising link -- Cultural deterritorialization and its effects on global advertising -- Global advertising in the Middle East
- Dimensions
- unknown
- Extent
- 1 streaming video file (53 min.)
- File format
- one file format
- Form of item
- electronic
- Medium for sound
- other
- Other physical details
- digital, mono., SWF file, sd., col.
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- System details
- System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
- Video recording format
- other
Library Links
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Recent-trends-in-global-advertising-practice/AiZ2P0H2OTM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Recent-trends-in-global-advertising-practice/AiZ2P0H2OTM/">Recent trends in global advertising practice, Nükhet Vardar, (streaming video)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Recent-trends-in-global-advertising-practice/AiZ2P0H2OTM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Recent-trends-in-global-advertising-practice/AiZ2P0H2OTM/">Recent trends in global advertising practice, Nükhet Vardar, (streaming video)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
