Coverart for item
The Resource Record label marketing, Tom Hutchison, Amy Macy, Paul Allen, (electronic book)

Record label marketing, Tom Hutchison, Amy Macy, Paul Allen, (electronic book)

Label
Record label marketing
Title
Record label marketing
Statement of responsibility
Tom Hutchison, Amy Macy, Paul Allen
Creator
Contributor
Subject
Language
eng
Summary
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry * Builds knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour * Gives essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities * Gives vital information on label publicity, advertising, retail distribution and marketing research
Member of
Cataloging source
OPELS
http://library.link/vocab/creatorName
Hutchison, Thomas W.
Dewey number
780.68/8
Illustrations
illustrations
Index
index present
LC call number
ML3790
LC item number
.H985 2010eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1946-
http://library.link/vocab/relatedWorkOrContributorName
  • Macy, Amy.
  • Allen, Paul
http://library.link/vocab/subjectName
  • Music trade
  • Sound recordings
  • Sound recording industry
Label
Record label marketing, Tom Hutchison, Amy Macy, Paul Allen, (electronic book)
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan
Control code
SCIDI500570949
Dimensions
unknown
Extent
1 online resource (xii, 449 p.)
File format
unknown
Form of item
online
Isbn
9780240813936
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Label
Record label marketing, Tom Hutchison, Amy Macy, Paul Allen, (electronic book)
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan
Control code
SCIDI500570949
Dimensions
unknown
Extent
1 online resource (xii, 449 p.)
File format
unknown
Form of item
online
Isbn
9780240813936
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

Library Locations

Processing Feedback ...