Coverart for item
The Resource Retail strategy : the view from the bridge, edited by Jonathan Reynolds and Christine Cuthbertson ; with contributions from Richard Bell ... [et al.], (electronic book)

Retail strategy : the view from the bridge, edited by Jonathan Reynolds and Christine Cuthbertson ; with contributions from Richard Bell ... [et al.], (electronic book)

Label
Retail strategy : the view from the bridge
Title
Retail strategy
Title remainder
the view from the bridge
Statement of responsibility
edited by Jonathan Reynolds and Christine Cuthbertson ; with contributions from Richard Bell ... [et al.]
Contributor
Subject
Genre
Language
eng
Summary
The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I : retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading. * Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment. * Section IV: A summary and overview with further exercises assignments and recommended reading. The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking. * Dual focus, with firm conceptual context supplied in the introductory essays and practitioner insight provided by the case studies. * Includes a range of learning features to help you test your knowledge and develop your thinking. * Talented contributor team offer rigorous and far-reaching analysis of the issues and case histories
Cataloging source
DLC
Index
index present
LC call number
HF5429
LC item number
.R4558 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1958-
  • 1942-
http://library.link/vocab/relatedWorkOrContributorName
  • Reynolds, Jonathan
  • Cuthbertson, Christine
  • Bell, Richard
http://library.link/vocab/subjectName
  • Retail trade
  • Strategic planning
  • Executives
Label
Retail strategy : the view from the bridge, edited by Jonathan Reynolds and Christine Cuthbertson ; with contributions from Richard Bell ... [et al.], (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
DAW10518111
Extent
xv, 356 p.
Form of item
electronic
Isbn
9780080516226
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Specific material designation
remote
Label
Retail strategy : the view from the bridge, edited by Jonathan Reynolds and Christine Cuthbertson ; with contributions from Richard Bell ... [et al.], (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
DAW10518111
Extent
xv, 356 p.
Form of item
electronic
Isbn
9780080516226
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Specific material designation
remote

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