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The Resource Rhetorical and critical approaches to public relations II, edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer

Rhetorical and critical approaches to public relations II, edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer

Label
Rhetorical and critical approaches to public relations II
Title
Rhetorical and critical approaches to public relations II
Statement of responsibility
edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer
Title variation
Rhetorical and critical approaches to public relations two
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1941-
http://library.link/vocab/relatedWorkOrContributorName
  • Heath, Robert L.
  • Toth, Elizabeth L.
  • Waymer, Damion.
http://library.link/vocab/subjectName
  • Public relations
  • Communication in marketing
  • Corporations
Label
Rhetorical and critical approaches to public relations II, edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • David Mckie, Debashish Munshi
  • Civil society as a rhetorical public relations process
  • Maureen Taylor
  • Perspectives on public relations history
  • Ron Pearson
  • Feminist criticism in public relations : how gender can impact public relations texts and contexts
  • Linda Aldoory
  • Creating shared meaning through ethical public relations promotion and publicity.
  • Public relations and the strategic use of transparency : consistency, hypocrisy, and corporate change
  • Lars Thoger Christensen, Roy Langer
  • Introduction
  • 756* : the legitimacy of a baseball number
  • Josh Boyd
  • The devil in disguise : Vioxx, drug safety, and the FDA
  • Jane Stuart Baker, Charles Conrad, Chris Cudahy, Jennifer Willyard
  • Activist public relations and the paradox of the positive : a case study of Frederick Douglass' "Fourth of July Address"
  • Robert L. Heath, Damion Waymer
  • Connecting organizations and their employee publics : the rhetorical analysis of employee-organization relationships (EOR)
  • Damion Waymer, Lan Ni
  • Activism, issues, crisis, and risk : rhetorical heavy lifting.
  • Crisis, crisis communication, reputation, and rhetoric
  • Robert L. Heath
  • W. Timothy Coombs
  • Dialogue, discourse ethics, and Disney
  • Rebecca J. Meisenbach, Sarah Bonewits Feldner
  • Secret persuaders : ethical and rhetorical perspectives on the use of public relations front groups
  • Michael J. Palenchar, Kathy R. Fitzpatrick
  • Inter-organizational crisis communication : exploring source and stakeholder communication in the Roman Catholic clergy sex abuse case
  • Suzanne Boys
  • Character and the practice of public relations : Arthur W. Page and John W. Hill
  • Karen Miller Russell
  • Outlaw discourse as postmodern public relations
  • Rhetorical heritage and critical tradition.
  • Josh Boyd, Sarah Hagedorn Vanslette
  • Documentary as an activist medium : the Wal-Mart movie
  • Ashli Quesinberry Stokes, Rachel L. Holloway
  • Good environmental citizens? The green rhetoric of corporate social responsibility
  • Oyvind Ihlen
  • The rhetorical tradition : wrangle in the marketplace
  • Robert L. Heath
  • The case for pluralistic studies of public relations : rhetorical, critical, and excellence perspectives
  • Elizabeth L. Toth
  • Theoretical black holes : a partial A to Z of missing critical thought in public relations
Control code
15381936
Dimensions
23 cm.
Extent
xii, 380 p.
Isbn
9780805864236
Lccn
2008031872
Other physical details
ill.
Label
Rhetorical and critical approaches to public relations II, edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • David Mckie, Debashish Munshi
  • Civil society as a rhetorical public relations process
  • Maureen Taylor
  • Perspectives on public relations history
  • Ron Pearson
  • Feminist criticism in public relations : how gender can impact public relations texts and contexts
  • Linda Aldoory
  • Creating shared meaning through ethical public relations promotion and publicity.
  • Public relations and the strategic use of transparency : consistency, hypocrisy, and corporate change
  • Lars Thoger Christensen, Roy Langer
  • Introduction
  • 756* : the legitimacy of a baseball number
  • Josh Boyd
  • The devil in disguise : Vioxx, drug safety, and the FDA
  • Jane Stuart Baker, Charles Conrad, Chris Cudahy, Jennifer Willyard
  • Activist public relations and the paradox of the positive : a case study of Frederick Douglass' "Fourth of July Address"
  • Robert L. Heath, Damion Waymer
  • Connecting organizations and their employee publics : the rhetorical analysis of employee-organization relationships (EOR)
  • Damion Waymer, Lan Ni
  • Activism, issues, crisis, and risk : rhetorical heavy lifting.
  • Crisis, crisis communication, reputation, and rhetoric
  • Robert L. Heath
  • W. Timothy Coombs
  • Dialogue, discourse ethics, and Disney
  • Rebecca J. Meisenbach, Sarah Bonewits Feldner
  • Secret persuaders : ethical and rhetorical perspectives on the use of public relations front groups
  • Michael J. Palenchar, Kathy R. Fitzpatrick
  • Inter-organizational crisis communication : exploring source and stakeholder communication in the Roman Catholic clergy sex abuse case
  • Suzanne Boys
  • Character and the practice of public relations : Arthur W. Page and John W. Hill
  • Karen Miller Russell
  • Outlaw discourse as postmodern public relations
  • Rhetorical heritage and critical tradition.
  • Josh Boyd, Sarah Hagedorn Vanslette
  • Documentary as an activist medium : the Wal-Mart movie
  • Ashli Quesinberry Stokes, Rachel L. Holloway
  • Good environmental citizens? The green rhetoric of corporate social responsibility
  • Oyvind Ihlen
  • The rhetorical tradition : wrangle in the marketplace
  • Robert L. Heath
  • The case for pluralistic studies of public relations : rhetorical, critical, and excellence perspectives
  • Elizabeth L. Toth
  • Theoretical black holes : a partial A to Z of missing critical thought in public relations
Control code
15381936
Dimensions
23 cm.
Extent
xii, 380 p.
Isbn
9780805864236
Lccn
2008031872
Other physical details
ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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