Coverart for item
The Resource Royal Tiger : energy drink marketing strategy in Bangladesh, Jashim Uddin Ahmed, Mehree Iqbal, SherinaIdrish, Kashfah Mahmood Khan Chowdhury

Royal Tiger : energy drink marketing strategy in Bangladesh, Jashim Uddin Ahmed, Mehree Iqbal, SherinaIdrish, Kashfah Mahmood Khan Chowdhury

Label
Royal Tiger : energy drink marketing strategy in Bangladesh
Title
Royal Tiger
Title remainder
energy drink marketing strategy in Bangladesh
Statement of responsibility
Jashim Uddin Ahmed, Mehree Iqbal, SherinaIdrish, Kashfah Mahmood Khan Chowdhury
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The Royal Tiger case deals with the strategic marketing issues of an energy drink brand that is produced and distributed by Globe Soft Drinks Ltd (GSD) in Bangladesh. The energy drinks industry is flourishing in emerging economies like Bangladesh. Royal Tiger gives the Bangladeshi people a cheaper option for energy drinks compared to popular international brands, and the drink appeals to a target customer of younger people. The company also markets the drink through emotional appeal, using promotional tools such as TV, radio, print media and strategically placed billboards. With TV commercials, Globe Soft Drinks Ltd has established a footing in the rural and urban market through mass marketing, using popular celebrities for an emotional appeal. There are many challenges concerning energy drink consumption and health, but Royal Tiger seems optimistic as consumption of energy drinks is increasing
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Ahmed, Jashim Uddin
Dewey number
338.7663620973
Illustrations
illustrations
Index
index present
LC call number
HD9349.S634
LC item number
G563 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Iqbal, Mehree
  • SherinaIdrish
  • Chowdhury, Kashfah Mahmood Khan
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Soft drink industry
  • Fruit juice industry
  • Globe Soft Drinks Ltd. (GSD)
  • Branding (Marketing)
Target audience
specialized
Label
Royal Tiger : energy drink marketing strategy in Bangladesh, Jashim Uddin Ahmed, Mehree Iqbal, SherinaIdrish, Kashfah Mahmood Khan Chowdhury
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000264
Extent
1 online resource
Form of item
online
Isbn
9781473994607
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Royal Tiger : energy drink marketing strategy in Bangladesh, Jashim Uddin Ahmed, Mehree Iqbal, SherinaIdrish, Kashfah Mahmood Khan Chowdhury
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000264
Extent
1 online resource
Form of item
online
Isbn
9781473994607
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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