The Resource Royal Tiger : energy drink marketing strategy in Bangladesh, Jashim Uddin Ahmed, Mehree Iqbal, SherinaIdrish, Kashfah Mahmood Khan Chowdhury
Royal Tiger : energy drink marketing strategy in Bangladesh, Jashim Uddin Ahmed, Mehree Iqbal, SherinaIdrish, Kashfah Mahmood Khan Chowdhury
Resource Information
The item Royal Tiger : energy drink marketing strategy in Bangladesh, Jashim Uddin Ahmed, Mehree Iqbal, SherinaIdrish, Kashfah Mahmood Khan Chowdhury represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Royal Tiger : energy drink marketing strategy in Bangladesh, Jashim Uddin Ahmed, Mehree Iqbal, SherinaIdrish, Kashfah Mahmood Khan Chowdhury represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- The Royal Tiger case deals with the strategic marketing issues of an energy drink brand that is produced and distributed by Globe Soft Drinks Ltd (GSD) in Bangladesh. The energy drinks industry is flourishing in emerging economies like Bangladesh. Royal Tiger gives the Bangladeshi people a cheaper option for energy drinks compared to popular international brands, and the drink appeals to a target customer of younger people. The company also markets the drink through emotional appeal, using promotional tools such as TV, radio, print media and strategically placed billboards. With TV commercials, Globe Soft Drinks Ltd has established a footing in the rural and urban market through mass marketing, using popular celebrities for an emotional appeal. There are many challenges concerning energy drink consumption and health, but Royal Tiger seems optimistic as consumption of energy drinks is increasing
- Language
- eng
- Extent
- 1 online resource
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781473994607
- Label
- Royal Tiger : energy drink marketing strategy in Bangladesh
- Title
- Royal Tiger
- Title remainder
- energy drink marketing strategy in Bangladesh
- Statement of responsibility
- Jashim Uddin Ahmed, Mehree Iqbal, SherinaIdrish, Kashfah Mahmood Khan Chowdhury
- Language
- eng
- Summary
- The Royal Tiger case deals with the strategic marketing issues of an energy drink brand that is produced and distributed by Globe Soft Drinks Ltd (GSD) in Bangladesh. The energy drinks industry is flourishing in emerging economies like Bangladesh. Royal Tiger gives the Bangladeshi people a cheaper option for energy drinks compared to popular international brands, and the drink appeals to a target customer of younger people. The company also markets the drink through emotional appeal, using promotional tools such as TV, radio, print media and strategically placed billboards. With TV commercials, Globe Soft Drinks Ltd has established a footing in the rural and urban market through mass marketing, using popular celebrities for an emotional appeal. There are many challenges concerning energy drink consumption and health, but Royal Tiger seems optimistic as consumption of energy drinks is increasing
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Ahmed, Jashim Uddin
- Dewey number
- 338.7663620973
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HD9349.S634
- LC item number
- G563 2017
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Iqbal, Mehree
- SherinaIdrish
- Chowdhury, Kashfah Mahmood Khan
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Soft drink industry
- Fruit juice industry
- Globe Soft Drinks Ltd. (GSD)
- Branding (Marketing)
- Target audience
- specialized
- Label
- Royal Tiger : energy drink marketing strategy in Bangladesh, Jashim Uddin Ahmed, Mehree Iqbal, SherinaIdrish, Kashfah Mahmood Khan Chowdhury
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000000264
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473994607
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- Royal Tiger : energy drink marketing strategy in Bangladesh, Jashim Uddin Ahmed, Mehree Iqbal, SherinaIdrish, Kashfah Mahmood Khan Chowdhury
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000000264
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473994607
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Royal-Tiger--energy-drink-marketing-strategy-in/yT6vbS_rhd4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Royal-Tiger--energy-drink-marketing-strategy-in/yT6vbS_rhd4/">Royal Tiger : energy drink marketing strategy in Bangladesh, Jashim Uddin Ahmed, Mehree Iqbal, SherinaIdrish, Kashfah Mahmood Khan Chowdhury</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
