Coverart for item
The Resource Ryanair : a low-cost business model in the European airline industry, Jashim Uddin Ahmed, Md. Muinuddin Khan, Ishrat Sultana, Asma Ahmed, Fatema Begum

Ryanair : a low-cost business model in the European airline industry, Jashim Uddin Ahmed, Md. Muinuddin Khan, Ishrat Sultana, Asma Ahmed, Fatema Begum

Label
Ryanair : a low-cost business model in the European airline industry
Title
Ryanair
Title remainder
a low-cost business model in the European airline industry
Statement of responsibility
Jashim Uddin Ahmed, Md. Muinuddin Khan, Ishrat Sultana, Asma Ahmed, Fatema Begum
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This case study investigates the key competitive advantages, business strategies, opportunities, and challenges of Ryanair, an Irish airline and the largest and most successful low-cost European air carrier. After deregulation in 1997, the European airline industry faced increased competition with the emergence of a variety of new low-cost airlines. Taking this opportunity, Ryanair rebranded itself as the first low-fare airline in Europe by following the low-cost model pioneered by American low-cost carrier Southwest Airlines. It operates about 2,000 flights daily from 87 bases that connect more than 200 destinations in 36 countries at the lowest fares possible. Ryanair is undoubtedly aggressive and fearless in tackling competition. However, it is facing challenges and uncertainty regarding its expansion plans as a result of Brexit. This study highlights how Ryanair is focusing on its business strategies to maintain its position in the industry and carefully planning to be more tactical in addressing the challenges lying ahead. Through the case, readers will be able to determine whether Ryanair's low-cost model will sustain itself in the highly competitive and increasingly customer centric airline industry in Europe
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Ahmed, Jashim Uddin
Dewey number
387.7094
Index
no index present
LC call number
HE9842.A4
LC item number
A36 2019
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Khan, Md. Muinuddin
  • Sultana, Ishrat
  • Ahmed, Asma
  • Begum, Fatema
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Airlines
  • Competition
  • Strategic planning
  • Airlines
  • Ryanair
Target audience
specialized
Label
Ryanair : a low-cost business model in the European airline industry, Jashim Uddin Ahmed, Md. Muinuddin Khan, Ishrat Sultana, Asma Ahmed, Fatema Begum
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005696
Extent
1 online resource.
Form of item
online
Isbn
9781526466846
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
Ryanair : a low-cost business model in the European airline industry, Jashim Uddin Ahmed, Md. Muinuddin Khan, Ishrat Sultana, Asma Ahmed, Fatema Begum
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005696
Extent
1 online resource.
Form of item
online
Isbn
9781526466846
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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