The Resource Ryanair : a low-cost business model in the European airline industry, Jashim Uddin Ahmed, Md. Muinuddin Khan, Ishrat Sultana, Asma Ahmed, Fatema Begum
Ryanair : a low-cost business model in the European airline industry, Jashim Uddin Ahmed, Md. Muinuddin Khan, Ishrat Sultana, Asma Ahmed, Fatema Begum
Resource Information
The item Ryanair : a low-cost business model in the European airline industry, Jashim Uddin Ahmed, Md. Muinuddin Khan, Ishrat Sultana, Asma Ahmed, Fatema Begum represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Ryanair : a low-cost business model in the European airline industry, Jashim Uddin Ahmed, Md. Muinuddin Khan, Ishrat Sultana, Asma Ahmed, Fatema Begum represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- This case study investigates the key competitive advantages, business strategies, opportunities, and challenges of Ryanair, an Irish airline and the largest and most successful low-cost European air carrier. After deregulation in 1997, the European airline industry faced increased competition with the emergence of a variety of new low-cost airlines. Taking this opportunity, Ryanair rebranded itself as the first low-fare airline in Europe by following the low-cost model pioneered by American low-cost carrier Southwest Airlines. It operates about 2,000 flights daily from 87 bases that connect more than 200 destinations in 36 countries at the lowest fares possible. Ryanair is undoubtedly aggressive and fearless in tackling competition. However, it is facing challenges and uncertainty regarding its expansion plans as a result of Brexit. This study highlights how Ryanair is focusing on its business strategies to maintain its position in the industry and carefully planning to be more tactical in addressing the challenges lying ahead. Through the case, readers will be able to determine whether Ryanair's low-cost model will sustain itself in the highly competitive and increasingly customer centric airline industry in Europe
- Language
- eng
- Extent
- 1 online resource.
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781526466846
- Label
- Ryanair : a low-cost business model in the European airline industry
- Title
- Ryanair
- Title remainder
- a low-cost business model in the European airline industry
- Statement of responsibility
- Jashim Uddin Ahmed, Md. Muinuddin Khan, Ishrat Sultana, Asma Ahmed, Fatema Begum
- Language
- eng
- Summary
- This case study investigates the key competitive advantages, business strategies, opportunities, and challenges of Ryanair, an Irish airline and the largest and most successful low-cost European air carrier. After deregulation in 1997, the European airline industry faced increased competition with the emergence of a variety of new low-cost airlines. Taking this opportunity, Ryanair rebranded itself as the first low-fare airline in Europe by following the low-cost model pioneered by American low-cost carrier Southwest Airlines. It operates about 2,000 flights daily from 87 bases that connect more than 200 destinations in 36 countries at the lowest fares possible. Ryanair is undoubtedly aggressive and fearless in tackling competition. However, it is facing challenges and uncertainty regarding its expansion plans as a result of Brexit. This study highlights how Ryanair is focusing on its business strategies to maintain its position in the industry and carefully planning to be more tactical in addressing the challenges lying ahead. Through the case, readers will be able to determine whether Ryanair's low-cost model will sustain itself in the highly competitive and increasingly customer centric airline industry in Europe
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Ahmed, Jashim Uddin
- Dewey number
- 387.7094
- Index
- no index present
- LC call number
- HE9842.A4
- LC item number
- A36 2019
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Khan, Md. Muinuddin
- Sultana, Ishrat
- Ahmed, Asma
- Begum, Fatema
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Airlines
- Competition
- Strategic planning
- Airlines
- Ryanair
- Target audience
- specialized
- Label
- Ryanair : a low-cost business model in the European airline industry, Jashim Uddin Ahmed, Md. Muinuddin Khan, Ishrat Sultana, Asma Ahmed, Fatema Begum
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000005696
- Extent
- 1 online resource.
- Form of item
- online
- Isbn
- 9781526466846
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- Label
- Ryanair : a low-cost business model in the European airline industry, Jashim Uddin Ahmed, Md. Muinuddin Khan, Ishrat Sultana, Asma Ahmed, Fatema Begum
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000005696
- Extent
- 1 online resource.
- Form of item
- online
- Isbn
- 9781526466846
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Ryanair--a-low-cost-business-model-in-the/_WVQQx9UXz8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Ryanair--a-low-cost-business-model-in-the/_WVQQx9UXz8/">Ryanair : a low-cost business model in the European airline industry, Jashim Uddin Ahmed, Md. Muinuddin Khan, Ishrat Sultana, Asma Ahmed, Fatema Begum</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Ryanair--a-low-cost-business-model-in-the/_WVQQx9UXz8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Ryanair--a-low-cost-business-model-in-the/_WVQQx9UXz8/">Ryanair : a low-cost business model in the European airline industry, Jashim Uddin Ahmed, Md. Muinuddin Khan, Ishrat Sultana, Asma Ahmed, Fatema Begum</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
