The Resource Search-based advertising and revenue management, Özgür Özlük, (streaming video)

Search-based advertising and revenue management, Özgür Özlük, (streaming video)

Label
Search-based advertising and revenue management
Title
Search-based advertising and revenue management
Statement of responsibility
Özgür Özlük
Creator
Subject
Language
eng
Member of
Characteristic
videorecording
http://library.link/vocab/creatorName
Özlük, Özgür
Series statement
Practical pricing and revenue management : fundamentals and practical applications
http://library.link/vocab/subjectName
  • Business planning
  • Industrial management
  • Internet advertising
  • Pricing
  • Revenue management
Label
Search-based advertising and revenue management, Özgür Özlük, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: What is online advertising? -- Revenue management questions in online advertising -- Online advertising from publisher{u2019}s perspective -- Online advertising from advertiser{u2019}s perspective -- Basic analytical models -- Research findings of practical interest
Control code
HST2228_1_2
Dimensions
unknown
Extent
1 streaming video file (30 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
Search-based advertising and revenue management, Özgür Özlük, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: What is online advertising? -- Revenue management questions in online advertising -- Online advertising from publisher{u2019}s perspective -- Online advertising from advertiser{u2019}s perspective -- Basic analytical models -- Research findings of practical interest
Control code
HST2228_1_2
Dimensions
unknown
Extent
1 streaming video file (30 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

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