Coverart for item
The Resource Services marketing : text and cases, Steve Baron and Kim Harris

Services marketing : text and cases, Steve Baron and Kim Harris

Label
Services marketing : text and cases
Title
Services marketing
Title remainder
text and cases
Statement of responsibility
Steve Baron and Kim Harris
Creator
Contributor
Subject
Language
eng
Summary
This edition has been updated to cover all the most recent developments in the field, such as technological advances. The case studies come from a wide range of countries and types of industries
http://library.link/vocab/creatorName
Baron, Steve
Illustrations
illustrations
Index
no index present
LC call number
  • HF5415.13
  • HD9980.5
LC item number
  • .B37 2003
  • .B36 2003
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Harris, Kim
http://library.link/vocab/subjectName
Service industries
Label
Services marketing : text and cases, Steve Baron and Kim Harris
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
070015377968
Dimensions
25 cm.
Edition
2nd ed.
Extent
xv, 291 p.
Isbn
9780333777930
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
Label
Services marketing : text and cases, Steve Baron and Kim Harris
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
070015377968
Dimensions
25 cm.
Edition
2nd ed.
Extent
xv, 291 p.
Isbn
9780333777930
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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