The Resource Sharjah : a heritage destination in its growth and development, Beena Salim Saji, (Department of Business, Higher Colleges of Technology, Abu Dhabi, United Arab Emirates)

Sharjah : a heritage destination in its growth and development, Beena Salim Saji, (Department of Business, Higher Colleges of Technology, Abu Dhabi, United Arab Emirates)

Label
Sharjah : a heritage destination in its growth and development
Title
Sharjah
Title remainder
a heritage destination in its growth and development
Statement of responsibility
Beena Salim Saji, (Department of Business, Higher Colleges of Technology, Abu Dhabi, United Arab Emirates)
Creator
Author
Subject
Genre
Language
eng
Summary
Sharjah is one of the emirates which form the United Arab Emirates. The case describes how a young leader of Sharjah developed destination Al Qasba as a tourist attraction, which was earlier not frequented by family and investors. After that, he was vested with the responsibility of developing Sharjah into an investment and heritage destination in United Arab Emirates. The case details how the team used different strategies to attract investors to the destination to make it more attractive to tourists as well the dwellers of the emirates
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Saji, Beena Salim
Dewey number
658.827
Illustrations
illustrations
Index
index present
Intended audience
This case can be used for tourism undergraduate and marketing students to make them understand the processes for revitalising and developing a destination brand to increase the number of visitors and become more attractive to tourists and visitors. The case highlights the major strategies used by the Sharjah Investment and Development Authority team to develop Sharjah as a family, entertainment, eco-tourism and heritage destination among the seven emirates of the United Arab Emirates
LC call number
HF5415.1255
LC item number
.S25 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Hospitality industry
  • Tourism
Label
Sharjah : a heritage destination in its growth and development, Beena Salim Saji, (Department of Business, Higher Colleges of Technology, Abu Dhabi, United Arab Emirates)
Instantiates
Publication
Copyright
Note
  • To understand the process of sustainable destination development or place development practices. To analyse the case using using existing models or frameworks such as Kapferer's brand identity prism or Aaker's theory and any other. To recommend suggestions in improving the destination development strategies
  • Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald38
Dimensions
unknown
Extent
1 online resource
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
11 illustrations.
Specific material designation
remote
Label
Sharjah : a heritage destination in its growth and development, Beena Salim Saji, (Department of Business, Higher Colleges of Technology, Abu Dhabi, United Arab Emirates)
Publication
Copyright
Note
  • To understand the process of sustainable destination development or place development practices. To analyse the case using using existing models or frameworks such as Kapferer's brand identity prism or Aaker's theory and any other. To recommend suggestions in improving the destination development strategies
  • Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald38
Dimensions
unknown
Extent
1 online resource
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
11 illustrations.
Specific material designation
remote

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