The Resource Singular sensations : marketing to single women, Bella DePaulo, (streaming video)

Singular sensations : marketing to single women, Bella DePaulo, (streaming video)

Label
Singular sensations : marketing to single women
Title
Singular sensations
Title remainder
marketing to single women
Statement of responsibility
Bella DePaulo
Creator
Subject
Language
eng
Member of
Characteristic
videorecording
http://library.link/vocab/creatorName
DePaulo, Bella M
Series statement
Marketing to women : understanding how women buy and how to gain your share of this crucial market
http://library.link/vocab/subjectName
  • Single women
  • Women consumers
Label
Singular sensations : marketing to single women, Bella DePaulo, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Who counts as single? -- What do you know about the place of singles in society? -- Why so many singles? -- Single life in the 21st century -- The implications for marketers -- Example of product pricing that is singles friendly -- What is the economic status of single women? -- What do single women have in common? -- Marketing mistakes -- Singles provide the social glue -- Implications to marketers
Control code
HST2242_1_2
Dimensions
unknown
Extent
1 streaming video file (41 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
Singular sensations : marketing to single women, Bella DePaulo, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Who counts as single? -- What do you know about the place of singles in society? -- Why so many singles? -- Single life in the 21st century -- The implications for marketers -- Example of product pricing that is singles friendly -- What is the economic status of single women? -- What do single women have in common? -- Marketing mistakes -- Singles provide the social glue -- Implications to marketers
Control code
HST2242_1_2
Dimensions
unknown
Extent
1 streaming video file (41 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

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