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The Resource Small business management and entrepreneurship, David Stokes, Nicholas Wilson

Small business management and entrepreneurship, David Stokes, Nicholas Wilson

Label
Small business management and entrepreneurship
Title
Small business management and entrepreneurship
Statement of responsibility
David Stokes, Nicholas Wilson
Creator
Contributor
Subject
Language
eng
Summary
"Practically focused and accessible for today's small business and entrepreneurship student, Small Business Management and Entrepreneurship explores the contexts, choices and strategies facing the small business venture. The text recognizes that many of today's students go on to start their own business, a fact that is reflected in the book's extensive coverage of the planning of a new venture." "If you are a student on any Small Business or Entrepreneurship course at either Undergraduate or Masters level, this text is for you and will be invaluable both for your studies and into your working life."--BOOK JACKET
Cataloging source
TEF
http://library.link/vocab/creatorName
Stokes, David
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Wilson, Nicholas
  • Stokes, David
http://library.link/vocab/subjectName
  • Small business
  • New business enterprises
Label
Small business management and entrepreneurship, David Stokes, Nicholas Wilson
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • 1.
  • Small business in the economy.
  • p. 3
  • 2.
  • Entrepreneurship, the entrepreneur and the owner-manager.
  • p. 29
  • 3.
  • small business and entrepreneurial environment.
  • p. 65
  • 4.
  • Innovation and the marketplace.
  • p. 100
  • 5.
  • Information and help.
  • p. 140
  • 6.
  • Business planning.
  • p. 179
  • 7.
  • Successful small business strategies.
  • p. 204
  • 8.
  • Start-ups and franchises.
  • p. 237
  • 9.
  • Buying an existing business.
  • p. 260
  • 10.
  • Forming and protecting a business.
  • p. 294
  • 11.
  • Management of people and resources.
  • p. 327
  • 12.
  • Marketing.
  • p. 355
  • 13.
  • Money.
  • p. 397
  • 14.
  • Business exits and realizing value.
  • p. 445
Control code
ocm69174657
Dimensions
25 cm.
Edition
5th ed.
Extent
xxiii, 479 p.
Isbn
9781844802241
Other physical details
ill., tabs.
Label
Small business management and entrepreneurship, David Stokes, Nicholas Wilson
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • 1.
  • Small business in the economy.
  • p. 3
  • 2.
  • Entrepreneurship, the entrepreneur and the owner-manager.
  • p. 29
  • 3.
  • small business and entrepreneurial environment.
  • p. 65
  • 4.
  • Innovation and the marketplace.
  • p. 100
  • 5.
  • Information and help.
  • p. 140
  • 6.
  • Business planning.
  • p. 179
  • 7.
  • Successful small business strategies.
  • p. 204
  • 8.
  • Start-ups and franchises.
  • p. 237
  • 9.
  • Buying an existing business.
  • p. 260
  • 10.
  • Forming and protecting a business.
  • p. 294
  • 11.
  • Management of people and resources.
  • p. 327
  • 12.
  • Marketing.
  • p. 355
  • 13.
  • Money.
  • p. 397
  • 14.
  • Business exits and realizing value.
  • p. 445
Control code
ocm69174657
Dimensions
25 cm.
Edition
5th ed.
Extent
xxiii, 479 p.
Isbn
9781844802241
Other physical details
ill., tabs.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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