Coverart for item
The Resource Social Commerce : Marketing, Technology and Management, by Efraim Turban, Judy Strauss, Linda Lai

Social Commerce : Marketing, Technology and Management, by Efraim Turban, Judy Strauss, Linda Lai

Label
Social Commerce : Marketing, Technology and Management
Title
Social Commerce
Title remainder
Marketing, Technology and Management
Statement of responsibility
by Efraim Turban, Judy Strauss, Linda Lai
Creator
Contributor
Author
Subject
Language
eng
Summary
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management, and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions; and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank, and five online tutorials
Member of
Cataloging source
NUI
http://library.link/vocab/creatorName
Turban, Efraim
Dewey number
  • 650
  • 658.05
Illustrations
illustrations
Image bit depth
0
Index
no index present
LC call number
HF54.5-54.56
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Strauss, Judy
  • Lai, Linda
Series statement
Springer Texts in Business and Economics,
http://library.link/vocab/subjectName
  • Business
  • Marketing
  • Operations research
  • Decision making
  • Information technology
  • Business
  • Business and Management
  • IT in Business
  • Operation Research/Decision Theory
Label
Social Commerce : Marketing, Technology and Management, by Efraim Turban, Judy Strauss, Linda Lai
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction to Social Commerce -- Tools and Platforms for Social Commerce -- Supporting Theories and Concepts for Social Commerce -- Marketing Communications in Social Media -- Customer Engagement and Metrics -- Social Shopping: Concepts, Benefits, and Models -- Social Customer Service and CRM Contents -- The Social Enterprise: From Recruiting to problem Solving and Collaboration -- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming -- Strategy and Performance Management in Social Commerce -- Implementing Social Commerce Systems
Dimensions
unknown
Edition
1st ed. 2016.
Extent
1 online resource (XXI, 320 pages 52 illustrations)
File format
multiple file formats
Form of item
online
Isbn
9783319170282
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-17028-2
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • SPR932167359
  • ocn932167359
Label
Social Commerce : Marketing, Technology and Management, by Efraim Turban, Judy Strauss, Linda Lai
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction to Social Commerce -- Tools and Platforms for Social Commerce -- Supporting Theories and Concepts for Social Commerce -- Marketing Communications in Social Media -- Customer Engagement and Metrics -- Social Shopping: Concepts, Benefits, and Models -- Social Customer Service and CRM Contents -- The Social Enterprise: From Recruiting to problem Solving and Collaboration -- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming -- Strategy and Performance Management in Social Commerce -- Implementing Social Commerce Systems
Dimensions
unknown
Edition
1st ed. 2016.
Extent
1 online resource (XXI, 320 pages 52 illustrations)
File format
multiple file formats
Form of item
online
Isbn
9783319170282
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-17028-2
Other physical details
online resource.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • SPR932167359
  • ocn932167359

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