Coverart for item
The Resource Social communication in advertising : consumption in the mediated marketplace, William Leiss ... [et al.] ; revised by Jacqueline Botterill

Social communication in advertising : consumption in the mediated marketplace, William Leiss ... [et al.] ; revised by Jacqueline Botterill

Label
Social communication in advertising : consumption in the mediated marketplace
Title
Social communication in advertising
Title remainder
consumption in the mediated marketplace
Statement of responsibility
William Leiss ... [et al.] ; revised by Jacqueline Botterill
Contributor
Subject
Language
eng
Summary
"This new edition of Social Communication in Advertising updates the most comprehensive historical study of advertising and its function within contemporary society. This classic text traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three."--BOOK JACKET
Related
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5827
LC item number
.S63 2005
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1939-
http://library.link/vocab/relatedWorkOrContributorName
  • Leiss, William
  • Botterill, Jackie
http://library.link/vocab/subjectName
Advertising
Label
Social communication in advertising : consumption in the mediated marketplace, William Leiss ... [et al.] ; revised by Jacqueline Botterill
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 637-659) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Consumer cultures and mediated markets
  • Late modern consumer society
  • Media in the mediated marketplace
  • Full service agencies: globalization and unbundling
  • Structure and agency: tensions at play in advertising design
  • The
  • mobilization of the yuppies and generation X
  • Negotiated messaging for generation X
  • Mobilizing the culturati
  • The
  • Introduction
  • fifth frame
  • Issues in social policy
  • From traditional to industrial society
  • Advertising in the transition from industrial to consumer society
  • Advertising and the development of communications media
  • Advertising and the development of agencies
  • The
  • structure of advertisements
  • Goods as communicators and satisfiers
Control code
ocm57514860
Dimensions
23 cm.
Edition
3rd ed.
Extent
x, 683 p.
Isbn
9780415966764
Lccn
2005001364
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
Label
Social communication in advertising : consumption in the mediated marketplace, William Leiss ... [et al.] ; revised by Jacqueline Botterill
Publication
Bibliography note
Includes bibliographical references (p. 637-659) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Consumer cultures and mediated markets
  • Late modern consumer society
  • Media in the mediated marketplace
  • Full service agencies: globalization and unbundling
  • Structure and agency: tensions at play in advertising design
  • The
  • mobilization of the yuppies and generation X
  • Negotiated messaging for generation X
  • Mobilizing the culturati
  • The
  • Introduction
  • fifth frame
  • Issues in social policy
  • From traditional to industrial society
  • Advertising in the transition from industrial to consumer society
  • Advertising and the development of communications media
  • Advertising and the development of agencies
  • The
  • structure of advertisements
  • Goods as communicators and satisfiers
Control code
ocm57514860
Dimensions
23 cm.
Edition
3rd ed.
Extent
x, 683 p.
Isbn
9780415966764
Lccn
2005001364
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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