Coverart for item
The Resource Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith, (electronic book)

Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith, (electronic book)

Label
Social communication in advertising
Title
Social communication in advertising
Statement of responsibility
William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
NhCcYBP
http://library.link/vocab/creatorDate
1939-
http://library.link/vocab/creatorName
Leiss, William
Dewey number
659.1/042
Illustrations
illustrations
Index
index present
LC call number
HF5827
LC item number
.S63 2018
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Kline, Stephen
  • Jhally, Sut
  • Botterill, Jackie
  • Asquith, Kyle
  • EBSCOhost
http://library.link/vocab/subjectName
Advertising
Label
Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith, (electronic book)
Instantiates
Publication
Copyright
Note
  • Revised edition of Social communication in advertising, 2005
  • Fourth edition revised by Kyle Asquith
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of advertising and media -- The structure of advertisements -- Goods as communicators and satisfiers -- Advertising at the end of the twentieth century -- Ushering in the era of demassification -- Late-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty-first-century digital age -- Internet, social, and mobile mediated marketplace -- Twenty-first-century promotional and consumer culture -- Issues in social policy -- References -- Index
Control code
ebs15551824
Dimensions
unknown
Edition
Fourth Edition.
Extent
1 online resource (ix, 431 pages.) :
Form of item
online
Isbn
9781138094567
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith, (electronic book)
Publication
Copyright
Note
  • Revised edition of Social communication in advertising, 2005
  • Fourth edition revised by Kyle Asquith
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of advertising and media -- The structure of advertisements -- Goods as communicators and satisfiers -- Advertising at the end of the twentieth century -- Ushering in the era of demassification -- Late-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty-first-century digital age -- Internet, social, and mobile mediated marketplace -- Twenty-first-century promotional and consumer culture -- Issues in social policy -- References -- Index
Control code
ebs15551824
Dimensions
unknown
Edition
Fourth Edition.
Extent
1 online resource (ix, 431 pages.) :
Form of item
online
Isbn
9781138094567
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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