The Resource Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith, (electronic book)
Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith, (electronic book)
Resource Information
The item Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Language
- eng
- Edition
- Fourth Edition.
- Note
- Revised edition of Social communication in advertising, 2005
- Contents
-
- Fourth edition revised by Kyle Asquith
- Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of advertising and media -- The structure of advertisements -- Goods as communicators and satisfiers -- Advertising at the end of the twentieth century -- Ushering in the era of demassification -- Late-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty-first-century digital age -- Internet, social, and mobile mediated marketplace -- Twenty-first-century promotional and consumer culture -- Issues in social policy -- References -- Index
- Isbn
- 9781351602907
- Label
- Social communication in advertising
- Title
- Social communication in advertising
- Statement of responsibility
- William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1939-
- http://library.link/vocab/creatorName
- Leiss, William
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5827
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Kline, Stephen
- Jhally, Sut
- http://library.link/vocab/subjectName
- Advertising
- Label
- Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith, (electronic book)
- Note
- Revised edition of Social communication in advertising, 2005
- Bibliography note
- Includes bibliographical references and index
- Contents
-
- Fourth edition revised by Kyle Asquith
- Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of advertising and media -- The structure of advertisements -- Goods as communicators and satisfiers -- Advertising at the end of the twentieth century -- Ushering in the era of demassification -- Late-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty-first-century digital age -- Internet, social, and mobile mediated marketplace -- Twenty-first-century promotional and consumer culture -- Issues in social policy -- References -- Index
- Control code
- ebs18000803e
- Dimensions
- unknown
- Edition
- Fourth Edition.
- Form of item
- online
- Isbn
- 9781351602907
- Isbn Type
- (online)
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (EBZ)ebs18000803e
- Label
- Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith, (electronic book)
- Note
- Revised edition of Social communication in advertising, 2005
- Bibliography note
- Includes bibliographical references and index
- Contents
-
- Fourth edition revised by Kyle Asquith
- Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of advertising and media -- The structure of advertisements -- Goods as communicators and satisfiers -- Advertising at the end of the twentieth century -- Ushering in the era of demassification -- Late-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty-first-century digital age -- Internet, social, and mobile mediated marketplace -- Twenty-first-century promotional and consumer culture -- Issues in social policy -- References -- Index
- Control code
- ebs18000803e
- Dimensions
- unknown
- Edition
- Fourth Edition.
- Form of item
- online
- Isbn
- 9781351602907
- Isbn Type
- (online)
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (EBZ)ebs18000803e
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Social-communication-in-advertising-William/cPOjE5qD6sk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Social-communication-in-advertising-William/cPOjE5qD6sk/">Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith, (electronic book)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
