Coverart for item
The Resource Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith, (electronic book)

Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith, (electronic book)

Label
Social communication in advertising
Title
Social communication in advertising
Statement of responsibility
William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1939-
http://library.link/vocab/creatorName
Leiss, William
Illustrations
illustrations
Index
index present
LC call number
HF5827
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Kline, Stephen
  • Jhally, Sut
http://library.link/vocab/subjectName
Advertising
Label
Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith, (electronic book)
Instantiates
Publication
Note
Revised edition of Social communication in advertising, 2005
Bibliography note
Includes bibliographical references and index
Contents
  • Fourth edition revised by Kyle Asquith
  • Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of advertising and media -- The structure of advertisements -- Goods as communicators and satisfiers -- Advertising at the end of the twentieth century -- Ushering in the era of demassification -- Late-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty-first-century digital age -- Internet, social, and mobile mediated marketplace -- Twenty-first-century promotional and consumer culture -- Issues in social policy -- References -- Index
Control code
ebs18000803e
Dimensions
unknown
Edition
Fourth Edition.
Form of item
online
Isbn
9781351602907
Isbn Type
(online)
Sound
unknown sound
Specific material designation
remote
System control number
(EBZ)ebs18000803e
Label
Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith, (electronic book)
Publication
Note
Revised edition of Social communication in advertising, 2005
Bibliography note
Includes bibliographical references and index
Contents
  • Fourth edition revised by Kyle Asquith
  • Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of advertising and media -- The structure of advertisements -- Goods as communicators and satisfiers -- Advertising at the end of the twentieth century -- Ushering in the era of demassification -- Late-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty-first-century digital age -- Internet, social, and mobile mediated marketplace -- Twenty-first-century promotional and consumer culture -- Issues in social policy -- References -- Index
Control code
ebs18000803e
Dimensions
unknown
Edition
Fourth Edition.
Form of item
online
Isbn
9781351602907
Isbn Type
(online)
Sound
unknown sound
Specific material designation
remote
System control number
(EBZ)ebs18000803e

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