Coverart for item
The Resource Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith ; fourth edition revised by Kyle Asquith

Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith ; fourth edition revised by Kyle Asquith

Label
Social communication in advertising
Title
Social communication in advertising
Statement of responsibility
William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith ; fourth edition revised by Kyle Asquith
Creator
Contributor
Author
Subject
Language
eng
Summary
"Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through social media. With several new chapters on the rise of the internet, mobile technology, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the twenty-first century"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1939-
http://library.link/vocab/creatorName
Leiss, William
Illustrations
illustrations
Index
index present
LC call number
HF5827
LC item number
.S63 2018
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Kline, Stephen
  • Jhally, Sut
  • Botterill, Jackie
  • Asquith, Kyle
http://library.link/vocab/subjectName
Advertising
Label
Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith ; fourth edition revised by Kyle Asquith
Instantiates
Publication
Note
Previous edition: 2005
Bibliography note
Includes bibliographical references (pages 407-421) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of advertising and media -- The structure of advertisements -- Goods as communicators and satisfiers -- Advertising at the end of the twentieth century -- Ushering in the era of demassification -- Late-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty-first-century digital age -- Internet, social, and mobile mediated marketplace -- Twenty-first-century promotional and consumer culture -- Issues in social policy -- References -- Index
Control code
039799151
Dimensions
26 cm
Edition
4th ed.
Extent
ix, 431 pages
Isbn
9781138094567
Lccn
2017060141
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Social communication in advertising, William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith ; fourth edition revised by Kyle Asquith
Publication
Note
Previous edition: 2005
Bibliography note
Includes bibliographical references (pages 407-421) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of advertising and media -- The structure of advertisements -- Goods as communicators and satisfiers -- Advertising at the end of the twentieth century -- Ushering in the era of demassification -- Late-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty-first-century digital age -- Internet, social, and mobile mediated marketplace -- Twenty-first-century promotional and consumer culture -- Issues in social policy -- References -- Index
Control code
039799151
Dimensions
26 cm
Edition
4th ed.
Extent
ix, 431 pages
Isbn
9781138094567
Lccn
2017060141
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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