Coverart for item
The Resource Social content marketing for entrepreneurs, Jim Barry, (electronic book)

Social content marketing for entrepreneurs, Jim Barry, (electronic book)

Label
Social content marketing for entrepreneurs
Title
Social content marketing for entrepreneurs
Statement of responsibility
Jim Barry
Creator
Author
Subject
Language
eng
Summary
This book will provide a practical overview of how digital content, social media and search engine optimization work together in driving website traffic and sales leads. The goal of the book is to educate readers on the new mindset and social technologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns and mobile marketing techniques are transforming companies that embrace inbound marketing. Targeted for business professionals and students that are saturated with social technology updates, the book offers a more strategic orientation to these subjects as they relate to sales nurturing and thought leadership. And unlike books that cover social media one platform or technology at a time, this book is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Barry, Jim
Dewey number
659.144
Illustrations
illustrations
Index
index present
LC call number
HF6146.I58
LC item number
B277 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
Series statement
Digital and social media marketing and advertising collection
http://library.link/vocab/subjectName
  • Internet advertising
  • Online social networks
Target audience
specialized
Label
Social content marketing for entrepreneurs, Jim Barry, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index
Control code
EBC1911680
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xxxi, 286 pages)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781631572135
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations.
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote
Label
Social content marketing for entrepreneurs, Jim Barry, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index
Control code
EBC1911680
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xxxi, 286 pages)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781631572135
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations.
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote

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