Coverart for item
The Resource Social media and strategic communications, edited by Hana S. Noor Al-Deen, John Allen Hendricks, (electronic book)

Social media and strategic communications, edited by Hana S. Noor Al-Deen, John Allen Hendricks, (electronic book)

Label
Social media and strategic communications
Title
Social media and strategic communications
Statement of responsibility
edited by Hana S. Noor Al-Deen, John Allen Hendricks
Contributor
Subject
Language
eng
Summary
Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.
Member of
Cataloging source
UK-WkNB
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Noor Al-Deen, Hana S
  • Hendricks, John Allen
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Internet in public relations
  • Customer relations
Summary expansion
Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public
Label
Social media and strategic communications, edited by Hana S. Noor Al-Deen, John Allen Hendricks, (electronic book)
Instantiates
Publication
Bibliography note
Includes index
Contents
Dedication List of Appendixes List of Figures List of Tables Foreword-- Everette E. Dennis Preface Acknowledgements PART I: SOCIAL MEDIA AND ADVERTISING 1. Advertising in Social Network Games - How Consumer Persuasion Knowledge and Advertiser Sincerity Impact eWOM of Marketer-Generated Messages-- Jin Kyun Lee and Sara Steffes Hansen 2. Twitter as Gateway to Relationship Marketing: A Content Analysis of Relationship Building via Twitter-- Brandi A. Watkins and Regina Lewis 3. Marketing Techniques and Strategies: Using Social Media as a Revenue- Generating Vehicle-- Casey Hart, John Allen Hendricks, and Linda Thorsen Bond 4. The Current Trends in Social Media Usage at Corporations: Analysis of Facebook Fan pages of Fortune 500 Companies-- Jae-Hwa Shin, Heather Carithers, Seungae Lee, Meghan Graham, and Nicole Hendricks PART II: SOCIAL MEDIA AND PUBLIC RELATIONS 5. Convergence of Digital Negotiation and Risk Challenges: Strategic Implications of Social Media for Risk and Crisis Communications-- Karen Freberg and Michael J. Palenchar 6. Exploring Social Media Empowerment of Public Relations: A Case Study of Health Communication Practitioner Roles and the Use of Social Media-- Brian G. Smith 7. 140 Characters for Better Health: An Exploration of the Twitter Engagement of Leading Nonprofit Organizations-- Marcus Messner, Yan Jin, Vivian Medina-Messner, Shana Meganck, Scott Quarforth, and Sally K. Norton 8. Public Relations in a Virtual World: A Second Life Case Study-- John C. Sherblom and Sara Green-Hamann PART III: SOCIAL MEDIA AND LEGAL/ETHICAL CONSIDERATIONS 9. Organizational Social Media Policies and Best Practices Recommendations-- Melissa D. Dodd and Don W. Stacks 10. Legal and Ethical Use of Social Media for Strategic Communicators-- Daxton Stewart and Catherine A. Coleman 11. #knowwhatyoutweet: The FTC is Watching-- Holly Kathleen Hall, Myleea D. Hill and Mary Jackson Pitts 12. Legal Issues in Social Media-- Genelle I. Belmas Index About the Editors About the Contributors
Control code
9781137287052
Extent
xxvi, 238 p.
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9781137287045
Other physical details
ill.
Specific material designation
unspecified
Type of computer file
PDF.
Label
Social media and strategic communications, edited by Hana S. Noor Al-Deen, John Allen Hendricks, (electronic book)
Publication
Bibliography note
Includes index
Contents
Dedication List of Appendixes List of Figures List of Tables Foreword-- Everette E. Dennis Preface Acknowledgements PART I: SOCIAL MEDIA AND ADVERTISING 1. Advertising in Social Network Games - How Consumer Persuasion Knowledge and Advertiser Sincerity Impact eWOM of Marketer-Generated Messages-- Jin Kyun Lee and Sara Steffes Hansen 2. Twitter as Gateway to Relationship Marketing: A Content Analysis of Relationship Building via Twitter-- Brandi A. Watkins and Regina Lewis 3. Marketing Techniques and Strategies: Using Social Media as a Revenue- Generating Vehicle-- Casey Hart, John Allen Hendricks, and Linda Thorsen Bond 4. The Current Trends in Social Media Usage at Corporations: Analysis of Facebook Fan pages of Fortune 500 Companies-- Jae-Hwa Shin, Heather Carithers, Seungae Lee, Meghan Graham, and Nicole Hendricks PART II: SOCIAL MEDIA AND PUBLIC RELATIONS 5. Convergence of Digital Negotiation and Risk Challenges: Strategic Implications of Social Media for Risk and Crisis Communications-- Karen Freberg and Michael J. Palenchar 6. Exploring Social Media Empowerment of Public Relations: A Case Study of Health Communication Practitioner Roles and the Use of Social Media-- Brian G. Smith 7. 140 Characters for Better Health: An Exploration of the Twitter Engagement of Leading Nonprofit Organizations-- Marcus Messner, Yan Jin, Vivian Medina-Messner, Shana Meganck, Scott Quarforth, and Sally K. Norton 8. Public Relations in a Virtual World: A Second Life Case Study-- John C. Sherblom and Sara Green-Hamann PART III: SOCIAL MEDIA AND LEGAL/ETHICAL CONSIDERATIONS 9. Organizational Social Media Policies and Best Practices Recommendations-- Melissa D. Dodd and Don W. Stacks 10. Legal and Ethical Use of Social Media for Strategic Communicators-- Daxton Stewart and Catherine A. Coleman 11. #knowwhatyoutweet: The FTC is Watching-- Holly Kathleen Hall, Myleea D. Hill and Mary Jackson Pitts 12. Legal Issues in Social Media-- Genelle I. Belmas Index About the Editors About the Contributors
Control code
9781137287052
Extent
xxvi, 238 p.
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9781137287045
Other physical details
ill.
Specific material designation
unspecified
Type of computer file
PDF.

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