Coverart for item
The Resource Social media campaigns : strategies for public relations and marketing, Carolyn Mae Kim

Social media campaigns : strategies for public relations and marketing, Carolyn Mae Kim

Label
Social media campaigns : strategies for public relations and marketing
Title
Social media campaigns
Title remainder
strategies for public relations and marketing
Statement of responsibility
Carolyn Mae Kim
Creator
Author
Subject
Language
eng
Summary
"Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment." -- Publisher's description
Cataloging source
DLC
http://library.link/vocab/creatorName
Kim, Carolyn Mae
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HD59
LC item number
.K558 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet in public relations
  • Internet marketing
  • Social media
  • Public relations
Label
Social media campaigns : strategies for public relations and marketing, Carolyn Mae Kim
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
  • The need for more than just tactics
  • Developing a social media process
  • Step 1.
  • Listening: developing research, discovering data, and applying meaning.
  • Foundational background
  • Social landscape
  • Sense making
  • Step 2A.
  • Strategic design: developing a data-informed social media campaign.
  • Social media strategic plan
  • List of illustrations
  • Social media campaign
  • Social media ethics
  • Step 2B.
  • Strategic design: designing creative engagement in brand communities.
  • Leaders in creative social media
  • Elements of meaningful communication
  • Identifying appropriate strategies and tactics
  • Social media golden rules
  • Step 3.
  • Implementation and monitoring: joining conversations and creating purposeful interaction.
  • Dedication and acknowledgments
  • Content calendars
  • Engaging during a campaign
  • Social media and crises
  • Social fatigue
  • Step 4.
  • Evaluation: showcasing success and growth opportunities.
  • Data use throughout a social media campaign
  • Components to evaluation
  • The future of social media campaigns
  • Index
  • Social media campaigns at a glance
  • Social influence: understanding the development, value, and role of social media for organizations.
  • Social organizational culture
  • The social principle
  • Developing and defining online communities
  • Developing engagement with social media communities
Control code
ocn936205249
Dimensions
24 cm
Extent
viii, 181 pages
Isbn
9781138948600
Lccn
2015048433
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustratons
Label
Social media campaigns : strategies for public relations and marketing, Carolyn Mae Kim
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
  • The need for more than just tactics
  • Developing a social media process
  • Step 1.
  • Listening: developing research, discovering data, and applying meaning.
  • Foundational background
  • Social landscape
  • Sense making
  • Step 2A.
  • Strategic design: developing a data-informed social media campaign.
  • Social media strategic plan
  • List of illustrations
  • Social media campaign
  • Social media ethics
  • Step 2B.
  • Strategic design: designing creative engagement in brand communities.
  • Leaders in creative social media
  • Elements of meaningful communication
  • Identifying appropriate strategies and tactics
  • Social media golden rules
  • Step 3.
  • Implementation and monitoring: joining conversations and creating purposeful interaction.
  • Dedication and acknowledgments
  • Content calendars
  • Engaging during a campaign
  • Social media and crises
  • Social fatigue
  • Step 4.
  • Evaluation: showcasing success and growth opportunities.
  • Data use throughout a social media campaign
  • Components to evaluation
  • The future of social media campaigns
  • Index
  • Social media campaigns at a glance
  • Social influence: understanding the development, value, and role of social media for organizations.
  • Social organizational culture
  • The social principle
  • Developing and defining online communities
  • Developing engagement with social media communities
Control code
ocn936205249
Dimensions
24 cm
Extent
viii, 181 pages
Isbn
9781138948600
Lccn
2015048433
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustratons

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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