The Resource Social values and cross-cultural factors in consumer behavior, Lynn R. Kahle, (streaming video)

Social values and cross-cultural factors in consumer behavior, Lynn R. Kahle, (streaming video)

Label
Social values and cross-cultural factors in consumer behavior
Title
Social values and cross-cultural factors in consumer behavior
Statement of responsibility
Lynn R. Kahle
Creator
Speaker
Subject
Language
eng
Member of
Characteristic
videorecording
http://library.link/vocab/creatorName
Kahle, Lynn R
Series statement
Why we buy : understanding consumer behavior
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumers{u2019} preferences
  • Marketing
  • Social values
Label
Social values and cross-cultural factors in consumer behavior, Lynn R. Kahle, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Importance of social values in marketing -- Product mean-end chains -- List of values -- Values over time -- Conclusions
Control code
HST3629
Dimensions
unknown
Extent
1 online resource (1 streaming video file (24 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other
Label
Social values and cross-cultural factors in consumer behavior, Lynn R. Kahle, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Importance of social values in marketing -- Product mean-end chains -- List of values -- Values over time -- Conclusions
Control code
HST3629
Dimensions
unknown
Extent
1 online resource (1 streaming video file (24 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other

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