Coverart for item
The Resource Sony targets laptop consumers in China : segment global or local?, Kent Grayson & Sachin Waikar

Sony targets laptop consumers in China : segment global or local?, Kent Grayson & Sachin Waikar

Label
Sony targets laptop consumers in China : segment global or local?
Title
Sony targets laptop consumers in China
Title remainder
segment global or local?
Statement of responsibility
Kent Grayson & Sachin Waikar
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The manager of the Sony VAIO personal computer in China has been given two segmentation studies. One study is country-specific and product-specific. The other is a global segmentation study, which covers all regions and all of Sony's many consumer electronics. Which segmentation study should the manager rely on - or is there a way to rely on both? After deciding which study is best, which consumer should the manager target, and with what position?
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Grayson, Kent
Dewey number
658.8
Illustrations
illustrations
Index
no index present
LC call number
HF5415.13
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Waikar, Sachin
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Soni Kabushiki Kaisha
  • Marketing
  • Marketing research
Target audience
specialized
Label
Sony targets laptop consumers in China : segment global or local?, Kent Grayson & Sachin Waikar
Instantiates
Publication
Note
  • Originally Published in: Grayson, K., & Waikar, S. (2011). Sony Targets Laptop Consumers in China: Segment Global or Local? (case revised 05/04/2012). 5-311-500. Evanston, IL: Kellogg School of Management
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385841
Extent
1 online resource
Form of item
online
Isbn
9781473977358
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Sony targets laptop consumers in China : segment global or local?, Kent Grayson & Sachin Waikar
Publication
Note
  • Originally Published in: Grayson, K., & Waikar, S. (2011). Sony Targets Laptop Consumers in China: Segment Global or Local? (case revised 05/04/2012). 5-311-500. Evanston, IL: Kellogg School of Management
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385841
Extent
1 online resource
Form of item
online
Isbn
9781473977358
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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