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The Resource Starbucks : a story of growth, Craig Garthwaite, Meghan Busse, Jennifer Brown & Greg Merkley

Starbucks : a story of growth, Craig Garthwaite, Meghan Busse, Jennifer Brown & Greg Merkley

Label
Starbucks : a story of growth
Title
Starbucks
Title remainder
a story of growth
Statement of responsibility
Craig Garthwaite, Meghan Busse, Jennifer Brown & Greg Merkley
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Founded in 1971 and acquired by CEO Howard Schultz in 1987, Starbucks was an American success story. In forty years it grew from a single-location coffee roaster in Seattle, Washington to a multibillion-dollar global enterprise that operated more than 17,000 retail coffee shops in fifty countries and sold coffee beans, instant coffee, tea, and ready-to-drink beverages in tens of thousands of grocery and mass merchandise stores. However, as Starbucks moved into new market contexts as part of its aggressive growth strategy, the assets and activities central to its competitive advantage in its retail coffee shops were altered or weakened, which made it more vulnerable to competitive threats from both higher and lower quality entrants. The company also had to make decisions on vertical integration. This case study discusses these issues
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Garthwaite, Craig L
Dewey number
658.406
Illustrations
illustrations
Index
no index present
LC call number
HD58.8
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Busse, Meghan R.
  • Brown, Jennifer
  • Merkley, Greg
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Starbucks Coffee Company
  • Organizational change
  • Competition
  • Strategic planning
Target audience
specialized
Label
Starbucks : a story of growth, Craig Garthwaite, Meghan Busse, Jennifer Brown & Greg Merkley
Instantiates
Publication
Note
  • Originally Published in: Garthwaite, C., Busse, M., Brown, J., & Merkley, G. (2012). Starbucks: A Story of Growth (case revised 03/01/2012). 5-211-259. Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385828
Extent
1 online resource
Form of item
online
Isbn
9781473977273
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Starbucks : a story of growth, Craig Garthwaite, Meghan Busse, Jennifer Brown & Greg Merkley
Publication
Note
  • Originally Published in: Garthwaite, C., Busse, M., Brown, J., & Merkley, G. (2012). Starbucks: A Story of Growth (case revised 03/01/2012). 5-211-259. Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385828
Extent
1 online resource
Form of item
online
Isbn
9781473977273
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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