Coverart for item
The Resource Start-up : a practical guide to starting and running a new business, Tom Harris

Start-up : a practical guide to starting and running a new business, Tom Harris

Label
Start-up : a practical guide to starting and running a new business
Title
Start-up
Title remainder
a practical guide to starting and running a new business
Statement of responsibility
Tom Harris
Creator
Author
Subject
Language
eng
Summary
This guide for aspiring entrepreneurs offers a one-stop-shop for people with a bright idea but little business experience. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Harris, Tom
Dewey number
658.1/1
Index
index present
LC call number
HD62.5
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • New business enterprises
  • Entrepreneurship
Label
Start-up : a practical guide to starting and running a new business, Tom Harris
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Intro; Acknowledgements; Contents; 1: Introduction; 2: How Good Is Your Idea?; 2.1 A Stable Platform; 2.2 Industries and Markets; 2.3 Analysing the Market; What Problem Are You Going to Solve?; Talking to Customers; Why Will They Buy from You?; How Will the Customerś Behaviour Change?; What Sort of Business Do You Want?; Where Are Your Customers and How Many Are There?; How Is the Market Size Changing?; How Valid Is Your Data?; What Trends Are Likely to Affect Your Business?; What Other Sectors Could Be Exploited?; 2.4 Analysing the Industry; How Easy Will It Be to Enter the Market?
  • What Power Do Your Suppliers Have Over You?What Power Do Your Customers Have Over You?; How Strong Is the Threat of People Copying Your Idea?; What Is the Competitive Environment Like Within the Industry?; How Are You Going to Stay Ahead?; What Is Likely to Slow You Down?; 2.5 So, Do You Have a Business?; 3: How Can You Protect Your Ideas?; 3.1 Loose Talk Costs Lives!; 3.2 Types of Intellectual Property; 3.3 Patents; Novelty and Confidentiality; How Far Does a Patent Protect Me?; What Can Be Patented?; Writing and Submitting a Patent Application; Patenting Computer Software
  • Filing International PatentsHow Long and How Much?; 3.4 Registered Designs; 3.5 Trade Marks; Un-registered Trade Marks; 3.6 Copyright; 3.7 Working with Patent Agents and IP Lawyers; 4: What Is a Company?; 4.1 The Company as a Legal Entity; Types of Company; Company Constitution; 4.2 Role and Rights of Shareholders; 4.3 Company Ownership and Types of Shares; Ordinary Shares; Classes of Shares; Preference Shares; Redeemable Shares; Convertible Shares; Complex Shares; Share Option Schemes; 4.4 Shareholders Agreements; 4.5 Roles and Duties of Directors; Board Composition; Directorś Duties
  • Insolvency5: How Do You Market Your Product?; 5.1 Marketing and Selling; 5.2 The Product Adoption Lifecycle; Innovators; Early Adopters; Majority Markets; Early Majority; Late Majority; Laggards; 5.3 Moving from one Group to the Next; Winning the Majority Market; Keeping Focus; Solve the Problem; Take a Walk in Their Shoes; 5.4 Critical Success Factors; Analysing Your Business Risks; Identifying the Critical Success Factors; Managing Risk; 5.5 What Should Be in Your Marketing Plan?; 6: How Do You Finance Your Business?; 6.1 Cash Flow; 6.2 Sources of Finance; Grants; Debt; Equity
  • 6.3 How Does Venture Capital Work?What Are Venture Capitalists Looking for?; Approaching a VC Firm; Due Diligence; Preparing for Due Diligence; How Do They Structure a Deal?; How Do You Value Your Company?; Applying a Discount Rate; Exit Strategies; 7: Grant Funding; 7.1 State Aid; European State Aid Rules; What Can Be Funded?; Government Research Contracts; Collaborative Projects; 7.2 Funding Available; Why You Need the Money; Eligible Costs; 7.3 Contracts and Legal Arrangements; Grant Terms and Conditions; Read the Terms First!; 7.4 Management and Reporting; 7.5 How to Win Grants
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783319945477
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • on1048255308
  • (OCoLC)1048255308
Label
Start-up : a practical guide to starting and running a new business, Tom Harris
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Intro; Acknowledgements; Contents; 1: Introduction; 2: How Good Is Your Idea?; 2.1 A Stable Platform; 2.2 Industries and Markets; 2.3 Analysing the Market; What Problem Are You Going to Solve?; Talking to Customers; Why Will They Buy from You?; How Will the Customerś Behaviour Change?; What Sort of Business Do You Want?; Where Are Your Customers and How Many Are There?; How Is the Market Size Changing?; How Valid Is Your Data?; What Trends Are Likely to Affect Your Business?; What Other Sectors Could Be Exploited?; 2.4 Analysing the Industry; How Easy Will It Be to Enter the Market?
  • What Power Do Your Suppliers Have Over You?What Power Do Your Customers Have Over You?; How Strong Is the Threat of People Copying Your Idea?; What Is the Competitive Environment Like Within the Industry?; How Are You Going to Stay Ahead?; What Is Likely to Slow You Down?; 2.5 So, Do You Have a Business?; 3: How Can You Protect Your Ideas?; 3.1 Loose Talk Costs Lives!; 3.2 Types of Intellectual Property; 3.3 Patents; Novelty and Confidentiality; How Far Does a Patent Protect Me?; What Can Be Patented?; Writing and Submitting a Patent Application; Patenting Computer Software
  • Filing International PatentsHow Long and How Much?; 3.4 Registered Designs; 3.5 Trade Marks; Un-registered Trade Marks; 3.6 Copyright; 3.7 Working with Patent Agents and IP Lawyers; 4: What Is a Company?; 4.1 The Company as a Legal Entity; Types of Company; Company Constitution; 4.2 Role and Rights of Shareholders; 4.3 Company Ownership and Types of Shares; Ordinary Shares; Classes of Shares; Preference Shares; Redeemable Shares; Convertible Shares; Complex Shares; Share Option Schemes; 4.4 Shareholders Agreements; 4.5 Roles and Duties of Directors; Board Composition; Directorś Duties
  • Insolvency5: How Do You Market Your Product?; 5.1 Marketing and Selling; 5.2 The Product Adoption Lifecycle; Innovators; Early Adopters; Majority Markets; Early Majority; Late Majority; Laggards; 5.3 Moving from one Group to the Next; Winning the Majority Market; Keeping Focus; Solve the Problem; Take a Walk in Their Shoes; 5.4 Critical Success Factors; Analysing Your Business Risks; Identifying the Critical Success Factors; Managing Risk; 5.5 What Should Be in Your Marketing Plan?; 6: How Do You Finance Your Business?; 6.1 Cash Flow; 6.2 Sources of Finance; Grants; Debt; Equity
  • 6.3 How Does Venture Capital Work?What Are Venture Capitalists Looking for?; Approaching a VC Firm; Due Diligence; Preparing for Due Diligence; How Do They Structure a Deal?; How Do You Value Your Company?; Applying a Discount Rate; Exit Strategies; 7: Grant Funding; 7.1 State Aid; European State Aid Rules; What Can Be Funded?; Government Research Contracts; Collaborative Projects; 7.2 Funding Available; Why You Need the Money; Eligible Costs; 7.3 Contracts and Legal Arrangements; Grant Terms and Conditions; Read the Terms First!; 7.4 Management and Reporting; 7.5 How to Win Grants
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783319945477
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • on1048255308
  • (OCoLC)1048255308

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