Coverart for item
The Resource Strategic analysis and growth in an emerging economy (B) : developing competitive advantage - mobile handset companies' generic and multinational strategies in India, Prashant Salwan

Strategic analysis and growth in an emerging economy (B) : developing competitive advantage - mobile handset companies' generic and multinational strategies in India, Prashant Salwan

Label
Strategic analysis and growth in an emerging economy (B) : developing competitive advantage - mobile handset companies' generic and multinational strategies in India
Title
Strategic analysis and growth in an emerging economy (B)
Title remainder
developing competitive advantage - mobile handset companies' generic and multinational strategies in India
Statement of responsibility
Prashant Salwan
Creator
Author
Subject
Genre
Language
eng
Summary
This is the second case in the series on strategic analysis and growth in an emerging economy. In this case the mobile handset manufactures have to decide which competitive strategies to adopt. India's market is attractive as manufacturing inside India has become very cost effective. The competitors have to have market specific and country specific strategies. The major players(Nokia, Samsung, and Sony Ericsson) have differing resources and competitive strengths. They have to develop competitive generic strategies for India and develop multinational strategies for cost leadership, linking the advantages of Indian manufacture with their global market positions
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Salwan, Prashant
Dewey number
303.4833
Illustrations
illustrations
Index
no index present
LC call number
HE9715.I4
LC item number
S25 2009
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Cell phone services industry
  • Competition
  • India
  • Nokia (Firm)
Target audience
specialized
Label
Strategic analysis and growth in an emerging economy (B) : developing competitive advantage - mobile handset companies' generic and multinational strategies in India, Prashant Salwan
Instantiates
Publication
Note
  • Originally Published InSalwan, P. (2009). Strategic analysis and growth in an emerging economy (B): Developing competitive advantage -- mobile handset companies' generic and multinational strategies in India. Journal of International Business Education, 4(1), 87-102. JIBE4-0CS4B
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005726
Extent
1 online resource
Form of item
online
Isbn
9781526461261
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Strategic analysis and growth in an emerging economy (B) : developing competitive advantage - mobile handset companies' generic and multinational strategies in India, Prashant Salwan
Publication
Note
  • Originally Published InSalwan, P. (2009). Strategic analysis and growth in an emerging economy (B): Developing competitive advantage -- mobile handset companies' generic and multinational strategies in India. Journal of International Business Education, 4(1), 87-102. JIBE4-0CS4B
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005726
Extent
1 online resource
Form of item
online
Isbn
9781526461261
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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