Coverart for item
The Resource Strategic financial and investor communication : the stock price story, Ian Westbrook

Strategic financial and investor communication : the stock price story, Ian Westbrook

Label
Strategic financial and investor communication : the stock price story
Title
Strategic financial and investor communication
Title remainder
the stock price story
Statement of responsibility
Ian Westbrook
Creator
Subject
Language
eng
Summary
In this new work on the vital linkage between communication and stock market price Ian Westbrook challenges a number of old assumption and provides clear evidence that the future for corporate investment lies in the vertical integration of communication throughout the firm. It is at once a good read and a significant contribution to the theory and practice of financial communication. Mr Westbrook has taken a considered approach to the vexed issue of how, why and when CEOs should engage with stakeholders: he provides timely advice on dealing with provocateurs such as news media, citizen journal lists and activist investors. In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: the stock price story Ian Westbrook, Principal of Australia's leading independent financial communications firm, argues just this stock price is more a story than a number. Moreover, the book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communication with a professional's pragmatism as well as academic rigour. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbraker, fund manager and corporate media cannot ignore
Cataloging source
DLC
http://library.link/vocab/creatorName
Westbrook, Ian
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Corporations
  • Corporations
  • Stocks
  • Business communication
  • Public relations
  • BUSINESS & ECONOMICS / General
  • BUSINESS & ECONOMICS / Banks & Banking
  • BUSINESS & ECONOMICS / Business Communication / General
Label
Strategic financial and investor communication : the stock price story, Ian Westbrook
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
  • 3.
  • Storytelling and application to corporate communication
  • 4.
  • Linking communication with strategy, story and stock price
  • 5.
  • Investment perspectives on the corporate story
  • 6.
  • Numbers and the corporate story
  • 7.
  • Disclosure and the communication context
  • List of illustrations
  • 8.
  • The financial marketplace
  • 9.
  • Communicating with the investment community
  • 10.
  • Communicating with the business media
  • 11.
  • Communicating with shareholders
  • 12.
  • Transactions and issues: M&A, IPO and crisis
  • Preface
  • 13.
  • Role and responsibilities of a chief corporate and investor communications officer
  • 14.
  • Connecting theory, practice and the corporate story
  • Index
  • Acknowledgement
  • Introduction
  • 1.
  • Applying theory from communication
  • 2.
  • Applying theory from management and markets
Control code
025793865
Dimensions
25 cm
Extent
xiii, 291 pages
Isbn
9780415812061
Lccn
2013037909
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
Label
Strategic financial and investor communication : the stock price story, Ian Westbrook
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
  • 3.
  • Storytelling and application to corporate communication
  • 4.
  • Linking communication with strategy, story and stock price
  • 5.
  • Investment perspectives on the corporate story
  • 6.
  • Numbers and the corporate story
  • 7.
  • Disclosure and the communication context
  • List of illustrations
  • 8.
  • The financial marketplace
  • 9.
  • Communicating with the investment community
  • 10.
  • Communicating with the business media
  • 11.
  • Communicating with shareholders
  • 12.
  • Transactions and issues: M&A, IPO and crisis
  • Preface
  • 13.
  • Role and responsibilities of a chief corporate and investor communications officer
  • 14.
  • Connecting theory, practice and the corporate story
  • Index
  • Acknowledgement
  • Introduction
  • 1.
  • Applying theory from communication
  • 2.
  • Applying theory from management and markets
Control code
025793865
Dimensions
25 cm
Extent
xiii, 291 pages
Isbn
9780415812061
Lccn
2013037909
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
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