Coverart for item
The Resource Strategic innovative marketing : 4th IC-SIM, Mykonos, Greece 2015, Androniki Kavoura, Damianos P. Sakas, Petros Tomaras, editors

Strategic innovative marketing : 4th IC-SIM, Mykonos, Greece 2015, Androniki Kavoura, Damianos P. Sakas, Petros Tomaras, editors

Label
Strategic innovative marketing : 4th IC-SIM, Mykonos, Greece 2015
Title
Strategic innovative marketing
Title remainder
4th IC-SIM, Mykonos, Greece 2015
Statement of responsibility
Androniki Kavoura, Damianos P. Sakas, Petros Tomaras, editors
Creator
Contributor
Editor
Subject
Genre
Language
eng
Summary
This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing
Member of
Cataloging source
YDX
Dewey number
658.8/02
Index
no index present
LC call number
HF5415.13
Literary form
non fiction
http://bibfra.me/vocab/lite/meetingDate
2015
http://bibfra.me/vocab/lite/meetingName
International Conference on Strategic Innovative Marketing
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Kavoura, Androniki
  • Sakas, Damianos P.
  • Tomaras, Petros
Series statement
Springer Proceedings in Business and Economics
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
  • Information technology
Label
Strategic innovative marketing : 4th IC-SIM, Mykonos, Greece 2015, Androniki Kavoura, Damianos P. Sakas, Petros Tomaras, editors
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Preface; Aims and Scope of the Conference; Topics; Paper Peer Review; Thanks; Conference Details; Chairs; International Advisory Committee; Scientific Committee; Organizing Committee; Keynote Speaker; Invited Speakers; Contents; Contributors; 2nd Symposium on Transportation Marketing: Trends and Future Directions; 1 Ambient Media in the View of the General Public and Their Relation to this Communication Form; Abstract; Introduction of the Issue and the Problem Solved; What Literature Says and the Current State of Things; Research; Objectives and Methods; Statistical Methods; Partial Results
  • DiscussionConclusion; References; 2 Generation Y Marketing-The Path to Achievement of Successful Marketing Results Among the Young Generation; Abstract; Introduction; Generation Y Marketing; Results of the Empirical Research; Ways to Successful Addressing Young Generation; Conclusion; Acknowledgments; References; 3 Blueprinting an Event and Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small-Scale Sport Event; Abstract; Introduction; Exploratory Case Study of a Real Sporting Event, the Sfendami Mountain Festival; SMF, in 2013; Findings; Discussion and Conclusion
  • 6 Core Skills as Marketing and Management Tools: Evidence from the Tourism SectorAbstract; Introduction; Theoretical Background; Secondary Research; Methodology; Findings; Discussion; Future Research; References; 5th Symposium on Management Challenges (IANOS): Crisis Kills or Links?; 7 Knowledge Management and Employee General Competencies in Accounting Firms; Abstract; Introduction; Theoretical Background; Knowledge Management and Knowledge Sharing; Knowledge Sharing and General Competencies; Methodology; Statistical Analysis; Discussion and Conclusions; Acknowledgments; References
  • 8 Personal Characteristics and Job Satisfaction of Greek Banking EmployeesAbstract; Introduction; Literature Review; Research Methodology; Results; Discussion-Conclusions; References; 9 Social Networking Sites' Usage in a Period of Crisis. A Segmentation Analysis of Greek College Students; Abstract; Introduction; Literature Review; Research Methodology; Results; Conclusions; References; 10 Personal Characteristics and Organizational Culture of Greek Banking Employees; Abstract; Introduction; Literature Review; Research Methodology; Results; Discussion-Conclusions; References
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9783319338637
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
ocn959595008
Label
Strategic innovative marketing : 4th IC-SIM, Mykonos, Greece 2015, Androniki Kavoura, Damianos P. Sakas, Petros Tomaras, editors
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Preface; Aims and Scope of the Conference; Topics; Paper Peer Review; Thanks; Conference Details; Chairs; International Advisory Committee; Scientific Committee; Organizing Committee; Keynote Speaker; Invited Speakers; Contents; Contributors; 2nd Symposium on Transportation Marketing: Trends and Future Directions; 1 Ambient Media in the View of the General Public and Their Relation to this Communication Form; Abstract; Introduction of the Issue and the Problem Solved; What Literature Says and the Current State of Things; Research; Objectives and Methods; Statistical Methods; Partial Results
  • DiscussionConclusion; References; 2 Generation Y Marketing-The Path to Achievement of Successful Marketing Results Among the Young Generation; Abstract; Introduction; Generation Y Marketing; Results of the Empirical Research; Ways to Successful Addressing Young Generation; Conclusion; Acknowledgments; References; 3 Blueprinting an Event and Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small-Scale Sport Event; Abstract; Introduction; Exploratory Case Study of a Real Sporting Event, the Sfendami Mountain Festival; SMF, in 2013; Findings; Discussion and Conclusion
  • 6 Core Skills as Marketing and Management Tools: Evidence from the Tourism SectorAbstract; Introduction; Theoretical Background; Secondary Research; Methodology; Findings; Discussion; Future Research; References; 5th Symposium on Management Challenges (IANOS): Crisis Kills or Links?; 7 Knowledge Management and Employee General Competencies in Accounting Firms; Abstract; Introduction; Theoretical Background; Knowledge Management and Knowledge Sharing; Knowledge Sharing and General Competencies; Methodology; Statistical Analysis; Discussion and Conclusions; Acknowledgments; References
  • 8 Personal Characteristics and Job Satisfaction of Greek Banking EmployeesAbstract; Introduction; Literature Review; Research Methodology; Results; Discussion-Conclusions; References; 9 Social Networking Sites' Usage in a Period of Crisis. A Segmentation Analysis of Greek College Students; Abstract; Introduction; Literature Review; Research Methodology; Results; Conclusions; References; 10 Personal Characteristics and Organizational Culture of Greek Banking Employees; Abstract; Introduction; Literature Review; Research Methodology; Results; Discussion-Conclusions; References
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9783319338637
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
ocn959595008

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