Coverart for item
The Resource Strategic marketing : creating competitive advantage, Douglas West, John Ford, and Essam Ibrahim

Strategic marketing : creating competitive advantage, Douglas West, John Ford, and Essam Ibrahim

Label
Strategic marketing : creating competitive advantage
Title
Strategic marketing
Title remainder
creating competitive advantage
Statement of responsibility
Douglas West, John Ford, and Essam Ibrahim
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
West, Douglas C
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1949-
http://library.link/vocab/relatedWorkOrContributorName
  • Ford, John B.
  • Ibrahim, Essam
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
  • Strategic planning
Label
Strategic marketing : creating competitive advantage, Douglas West, John Ford, and Essam Ibrahim
Instantiates
Publication
Note
  • Previous edition: 2010
  • Includes accompanying online resource centre
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
028400764
Dimensions
25 cm
Edition
3rd ed.
Extent
xxi, 571 pages
Isbn
9780199684090
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
Label
Strategic marketing : creating competitive advantage, Douglas West, John Ford, and Essam Ibrahim
Publication
Note
  • Previous edition: 2010
  • Includes accompanying online resource centre
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
028400764
Dimensions
25 cm
Edition
3rd ed.
Extent
xxi, 571 pages
Isbn
9780199684090
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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