Coverart for item
The Resource Strategic marketing, David W. Cravens, Nigel F. Piercy

Strategic marketing, David W. Cravens, Nigel F. Piercy

Label
Strategic marketing
Title
Strategic marketing
Statement of responsibility
David W. Cravens, Nigel F. Piercy
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Cravens, David W
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Piercy, Nigel
Series statement
McGraw-Hill/Irwin series in marketing
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
Label
Strategic marketing, David W. Cravens, Nigel F. Piercy
Instantiates
Publication
Note
Various multi-media instructional materials are available to supplement the text
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Ch. 1. Market-driven strategy -- Ch. 2. Corporate, business, and marketing strategy -- App. 2A. Financial analysis for marketing planning and control -- Ch. 3. Markets and competitive space -- App. 3A. Forecasting guidelines -- Ch. 4. Strategic market segmentation -- Ch. 5. Capabilities for continuous learning about markets -- Ch. 6. Market targeting and strategic positioning -- Ch. 7. Strategic relationships -- App. 7A. Customer relationship management (CRM) -- Ch. 8. Planning for new products -- Ch. 9. Strategic brand management -- Ch. 10. Value-chain strategy -- Ch. 11. Pricing strategy and management -- Ch. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and direct marketing strategies -- Ch. 14. Designing market-driven organizations -- Ch. 15. Marketing strategy implementation and control
Control code
ocm56799107
Dimensions
26 cm.
Edition
8th ed.
Extent
xvii, 726 p.
Isbn
9780071244329
Lccn
2004061068
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
Label
Strategic marketing, David W. Cravens, Nigel F. Piercy
Publication
Note
Various multi-media instructional materials are available to supplement the text
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Ch. 1. Market-driven strategy -- Ch. 2. Corporate, business, and marketing strategy -- App. 2A. Financial analysis for marketing planning and control -- Ch. 3. Markets and competitive space -- App. 3A. Forecasting guidelines -- Ch. 4. Strategic market segmentation -- Ch. 5. Capabilities for continuous learning about markets -- Ch. 6. Market targeting and strategic positioning -- Ch. 7. Strategic relationships -- App. 7A. Customer relationship management (CRM) -- Ch. 8. Planning for new products -- Ch. 9. Strategic brand management -- Ch. 10. Value-chain strategy -- Ch. 11. Pricing strategy and management -- Ch. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and direct marketing strategies -- Ch. 14. Designing market-driven organizations -- Ch. 15. Marketing strategy implementation and control
Control code
ocm56799107
Dimensions
26 cm.
Edition
8th ed.
Extent
xvii, 726 p.
Isbn
9780071244329
Lccn
2004061068
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.

Library Locations

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      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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