The Resource Strategic marketing, David W. Cravens, Nigel F. Piercy
Strategic marketing, David W. Cravens, Nigel F. Piercy
Resource Information
The item Strategic marketing, David W. Cravens, Nigel F. Piercy represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Strategic marketing, David W. Cravens, Nigel F. Piercy represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Edition
- 8th ed.
- Extent
- xvii, 726 p.
- Note
- Various multi-media instructional materials are available to supplement the text
- Contents
-
- Ch. 1. Market-driven strategy
- Ch. 2. Corporate, business, and marketing strategy
- App. 2A. Financial analysis for marketing planning and control
- Ch. 3. Markets and competitive space
- App. 3A. Forecasting guidelines
- Ch. 4. Strategic market segmentation
- Ch. 5. Capabilities for continuous learning about markets
- Ch. 6. Market targeting and strategic positioning
- Ch. 7. Strategic relationships
- App. 7A. Customer relationship management (CRM)
- Ch. 8. Planning for new products
- Ch. 9. Strategic brand management
- Ch. 10. Value-chain strategy
- Ch. 11. Pricing strategy and management
- Ch. 12. Promotion, advertising, and sales promotion strategies
- Ch. 13. Sales force, Internet, and direct marketing strategies
- Ch. 14. Designing market-driven organizations
- Ch. 15. Marketing strategy implementation and control
- Isbn
- 9780071244329
- Label
- Strategic marketing
- Title
- Strategic marketing
- Statement of responsibility
- David W. Cravens, Nigel F. Piercy
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Cravens, David W
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Piercy, Nigel
- Series statement
- McGraw-Hill/Irwin series in marketing
- http://library.link/vocab/subjectName
-
- Marketing
- Marketing
- Marketing
- Label
- Strategic marketing, David W. Cravens, Nigel F. Piercy
- Note
- Various multi-media instructional materials are available to supplement the text
- Bibliography note
- Includes bibliographical references and indexes
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Ch. 1. Market-driven strategy -- Ch. 2. Corporate, business, and marketing strategy -- App. 2A. Financial analysis for marketing planning and control -- Ch. 3. Markets and competitive space -- App. 3A. Forecasting guidelines -- Ch. 4. Strategic market segmentation -- Ch. 5. Capabilities for continuous learning about markets -- Ch. 6. Market targeting and strategic positioning -- Ch. 7. Strategic relationships -- App. 7A. Customer relationship management (CRM) -- Ch. 8. Planning for new products -- Ch. 9. Strategic brand management -- Ch. 10. Value-chain strategy -- Ch. 11. Pricing strategy and management -- Ch. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and direct marketing strategies -- Ch. 14. Designing market-driven organizations -- Ch. 15. Marketing strategy implementation and control
- Control code
- ocm56799107
- Dimensions
- 26 cm.
- Edition
- 8th ed.
- Extent
- xvii, 726 p.
- Isbn
- 9780071244329
- Lccn
- 2004061068
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
- Label
- Strategic marketing, David W. Cravens, Nigel F. Piercy
- Note
- Various multi-media instructional materials are available to supplement the text
- Bibliography note
- Includes bibliographical references and indexes
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Ch. 1. Market-driven strategy -- Ch. 2. Corporate, business, and marketing strategy -- App. 2A. Financial analysis for marketing planning and control -- Ch. 3. Markets and competitive space -- App. 3A. Forecasting guidelines -- Ch. 4. Strategic market segmentation -- Ch. 5. Capabilities for continuous learning about markets -- Ch. 6. Market targeting and strategic positioning -- Ch. 7. Strategic relationships -- App. 7A. Customer relationship management (CRM) -- Ch. 8. Planning for new products -- Ch. 9. Strategic brand management -- Ch. 10. Value-chain strategy -- Ch. 11. Pricing strategy and management -- Ch. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and direct marketing strategies -- Ch. 14. Designing market-driven organizations -- Ch. 15. Marketing strategy implementation and control
- Control code
- ocm56799107
- Dimensions
- 26 cm.
- Edition
- 8th ed.
- Extent
- xvii, 726 p.
- Isbn
- 9780071244329
- Lccn
- 2004061068
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Strategic-marketing-David-W.-Cravens-Nigel-F./52tvuwWikr8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Strategic-marketing-David-W.-Cravens-Nigel-F./52tvuwWikr8/">Strategic marketing, David W. Cravens, Nigel F. Piercy</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
