Coverart for item
The Resource Strategic marketing management in Asia : case studies and lessons across industries, foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan

Strategic marketing management in Asia : case studies and lessons across industries, foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan

Label
Strategic marketing management in Asia : case studies and lessons across industries
Title
Strategic marketing management in Asia
Title remainder
case studies and lessons across industries
Statement of responsibility
foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan
Contributor
Editor
Sponsoring body
Subject
Language
eng
Summary
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore
Cataloging source
UtOrBLW
Dewey number
658.8
Index
no index present
LC call number
HF5415.13
LC item number
.S77 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Andaleeb, Syed Saad
  • Ḥasan, Khālid
  • Prabhu, Jaideep C.
  • Sheth, Jagdish N.
  • Rangan, Kasturi
  • Mannan, Abdul
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
http://bibfra.me/vocab/relation/writerofforeword
6fGB3J09oZk
Label
Strategic marketing management in Asia : case studies and lessons across industries, foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ovld002108132
Dimensions
unknown
Extent
1 online resource (592 pages)
Form of item
online
Isbn
9781786357458
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
Strategic marketing management in Asia : case studies and lessons across industries, foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ovld002108132
Dimensions
unknown
Extent
1 online resource (592 pages)
Form of item
online
Isbn
9781786357458
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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