The Resource Strategic marketing problem: cases and comments, [by] Roger A. Kerin, Robert A. Peterson

Strategic marketing problem: cases and comments, [by] Roger A. Kerin, Robert A. Peterson

Label
Strategic marketing problem: cases and comments
Title
Strategic marketing problem: cases and comments
Statement of responsibility
[by] Roger A. Kerin, Robert A. Peterson
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
UkLiU
http://library.link/vocab/creatorName
KERIN, Roger A
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1944-
http://library.link/vocab/relatedWorkOrContributorName
Peterson, Robert Allen
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Strategic marketing problem: cases and comments, [by] Roger A. Kerin, Robert A. Peterson
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Tyler Pet Foods, Inc.
  • Roger A. Kerin
  • Curtis Automotive Hoist: Market Opportunities in the European Union
  • Gordon H.G. McDougall
  • Frito-Lay's Dips
  • Roger A. Kerin, Jeanne Bertels
  • South Delaware Coors, Inc.
  • James E. Nelson, Eric J. Karson
  • Product and Service Strategy and Brand Management
  • Zoecon Corporation: Insect Growth Regulators
  • Foundations of Strategic Marketing Management
  • Roger A. Kerin, Larry Smith
  • Ms-Tique Corporation
  • Roger A. Kerin
  • Manor Memorial Hospital: Downtown Health Clinic
  • Roger A. Kerin
  • Procter and Gamble, Inc.: Scope
  • Gordon H.G. McDougall, Franklin Ramsoomair
  • Frito-Lay Company: Cracker Jack
  • Roger A. Kerin
  • Swisher Mower and Machine Company: Evaluating a Private Brand Opportunity
  • Financial Aspects of Marketing Management
  • Roger A. Kerin, Wayne Swisher
  • Integrated Marketing Communication Strategy and Management
  • Throckmorten Furniture, Inc. (A)
  • Roger A. Kerin
  • Throckmorten Furniture, Inc. (B)
  • Roger A. Kerin
  • Cadbury Beverages, Inc.: Crush Brand
  • Roger A. Kerin
  • Drypers Corporation: National Television Advertising Campaign
  • Roger A. Kerin
  • Marketing Decision Making and Case Analysis
  • Price Waterhouse
  • Roger A. Kerin, Angela Bullard, Lawrence Cervetti
  • Godiva Europe
  • Jean-Jacques Lambin
  • Marketing Channel Strategy and Management
  • Opportunity Analysis and Market Targeting
  • Quetzal Collections, Inc.
  • Roger A. Kerin, Robert A. Peterson
  • Jones -- Blair Company
  • Roger A. Kerin
Dimensions
24 cm
Edition
2nd ed
Extent
xiii, 577 pages
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Strategic marketing problem: cases and comments, [by] Roger A. Kerin, Robert A. Peterson
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Tyler Pet Foods, Inc.
  • Roger A. Kerin
  • Curtis Automotive Hoist: Market Opportunities in the European Union
  • Gordon H.G. McDougall
  • Frito-Lay's Dips
  • Roger A. Kerin, Jeanne Bertels
  • South Delaware Coors, Inc.
  • James E. Nelson, Eric J. Karson
  • Product and Service Strategy and Brand Management
  • Zoecon Corporation: Insect Growth Regulators
  • Foundations of Strategic Marketing Management
  • Roger A. Kerin, Larry Smith
  • Ms-Tique Corporation
  • Roger A. Kerin
  • Manor Memorial Hospital: Downtown Health Clinic
  • Roger A. Kerin
  • Procter and Gamble, Inc.: Scope
  • Gordon H.G. McDougall, Franklin Ramsoomair
  • Frito-Lay Company: Cracker Jack
  • Roger A. Kerin
  • Swisher Mower and Machine Company: Evaluating a Private Brand Opportunity
  • Financial Aspects of Marketing Management
  • Roger A. Kerin, Wayne Swisher
  • Integrated Marketing Communication Strategy and Management
  • Throckmorten Furniture, Inc. (A)
  • Roger A. Kerin
  • Throckmorten Furniture, Inc. (B)
  • Roger A. Kerin
  • Cadbury Beverages, Inc.: Crush Brand
  • Roger A. Kerin
  • Drypers Corporation: National Television Advertising Campaign
  • Roger A. Kerin
  • Marketing Decision Making and Case Analysis
  • Price Waterhouse
  • Roger A. Kerin, Angela Bullard, Lawrence Cervetti
  • Godiva Europe
  • Jean-Jacques Lambin
  • Marketing Channel Strategy and Management
  • Opportunity Analysis and Market Targeting
  • Quetzal Collections, Inc.
  • Roger A. Kerin, Robert A. Peterson
  • Jones -- Blair Company
  • Roger A. Kerin
Dimensions
24 cm
Edition
2nd ed
Extent
xiii, 577 pages
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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