Coverart for item
The Resource Strategic marketing problems : cases and comments, Roger A. Kerin, Robert A. Peterson

Strategic marketing problems : cases and comments, Roger A. Kerin, Robert A. Peterson

Label
Strategic marketing problems : cases and comments
Title
Strategic marketing problems
Title remainder
cases and comments
Statement of responsibility
Roger A. Kerin, Robert A. Peterson
Creator
Contributor
Subject
Genre
Language
  • eng
  • eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Kerin, Roger A
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5415.135
LC item number
.K47 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1944-
http://library.link/vocab/relatedWorkOrContributorName
Peterson, Robert A.
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Strategic marketing problems : cases and comments, Roger A. Kerin, Robert A. Peterson
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Previous ed.: 2001
Control code
ocm51817272
Dimensions
29 cm.
Edition
10th ed.
Extent
viii, 696 p.
Isbn
9780131421844
Isbn Type
hb
Lccn
2003044004
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill. (some col.)
Label
Strategic marketing problems : cases and comments, Roger A. Kerin, Robert A. Peterson
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Previous ed.: 2001
Control code
ocm51817272
Dimensions
29 cm.
Edition
10th ed.
Extent
viii, 696 p.
Isbn
9780131421844
Isbn Type
hb
Lccn
2003044004
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill. (some col.)

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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