Coverart for item
The Resource Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor, Barry McLeish, (electronic book)

Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor, Barry McLeish, (electronic book)

Label
Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor
Title
Successful marketing strategies for nonprofit organizations
Title remainder
winning in the age of the elusive donor
Statement of responsibility
Barry McLeish
Creator
Subject
Language
eng
Summary
"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers. Techniques for analyzing your market and developing a comprehensive marketing plan. Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility. Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization. Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed."--
Assigning source
Provided by publisher
Cataloging source
CaPaEBR
http://library.link/vocab/creatorDate
1956-
http://library.link/vocab/creatorName
McLeish, Barry
Dewey number
658.8/02
Index
index present
LC call number
HF5415
LC item number
.M35 2011eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/subjectName
Nonprofit organizations
Label
Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor, Barry McLeish, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. Introduction -- pt. 2. The external analysis
Control code
ebr10469747
Dimensions
unknown
Edition
2nd ed.
Extent
xxxii, 256 p.
Form of item
electronic
Isbn
9780470925515
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Reproduction note
Electronic resource.
Specific material designation
remote
Label
Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor, Barry McLeish, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. Introduction -- pt. 2. The external analysis
Control code
ebr10469747
Dimensions
unknown
Edition
2nd ed.
Extent
xxxii, 256 p.
Form of item
electronic
Isbn
9780470925515
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Reproduction note
Electronic resource.
Specific material designation
remote

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