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The Resource Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007, Julie Hennessy, Rebecca Frazzano, Evan Meagher

Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007, Julie Hennessy, Rebecca Frazzano, Evan Meagher

Label
Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007
Title
Tartans in Thailand
Title remainder
Pernod Ricard's Thai Whisky War of 2007
Statement of responsibility
Julie Hennessy, Rebecca Frazzano, Evan Meagher
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The case examines a competitive situation in the market for Scotch whisky in Thailand. Two multinationals fight for market share with a complex portfolio of products under the Chivas Regal, Johnnie Walker, and Ballantine brand names. Students must understand a broad array of branding, consumer behavior, pricing, and regulatory issues in order to arrive at recommendations for Chivas Regal to defend against recent gains of Johnnie Walker. The case can be taught with a focus on the Chivas Regal 12 Year product and recommendations for its growth, but also can be taught as a broader portfolio case, with students aligning a portfolio of Chivas and Ballantine products at different quality levels to maximize sales and profit
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Hennessy, Julie
Dewey number
339.4866310952
Illustrations
illustrations
Index
no index present
LC call number
HD9366.T5
LC item number
H46 2017
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Frazzano, Rebecca
  • Meagher, Evan
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Whiskey industry
  • Alcoholic beverage industry
  • Branding (Marketing)
Target audience
specialized
Label
Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007, Julie Hennessy, Rebecca Frazzano, Evan Meagher
Instantiates
Publication
Note
  • Originally published: Hennessy, J., Frazzano, R., & Meagher, E. (2010). Tartans in Thailand: Pernod Ricard&s Thai whisky war of 2007. 5-210-251. Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000105
Extent
1 online resource
Form of item
online
Isbn
9781473989672
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007, Julie Hennessy, Rebecca Frazzano, Evan Meagher
Publication
Note
  • Originally published: Hennessy, J., Frazzano, R., & Meagher, E. (2010). Tartans in Thailand: Pernod Ricard&s Thai whisky war of 2007. 5-210-251. Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000105
Extent
1 online resource
Form of item
online
Isbn
9781473989672
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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