The Resource Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007, Julie Hennessy, Rebecca Frazzano, Evan Meagher
Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007, Julie Hennessy, Rebecca Frazzano, Evan Meagher
Resource Information
The item Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007, Julie Hennessy, Rebecca Frazzano, Evan Meagher represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007, Julie Hennessy, Rebecca Frazzano, Evan Meagher represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- The case examines a competitive situation in the market for Scotch whisky in Thailand. Two multinationals fight for market share with a complex portfolio of products under the Chivas Regal, Johnnie Walker, and Ballantine brand names. Students must understand a broad array of branding, consumer behavior, pricing, and regulatory issues in order to arrive at recommendations for Chivas Regal to defend against recent gains of Johnnie Walker. The case can be taught with a focus on the Chivas Regal 12 Year product and recommendations for its growth, but also can be taught as a broader portfolio case, with students aligning a portfolio of Chivas and Ballantine products at different quality levels to maximize sales and profit
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally published: Hennessy, J., Frazzano, R., & Meagher, E. (2010). Tartans in Thailand: Pernod Ricard&s Thai whisky war of 2007. 5-210-251. Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781473989672
- Label
- Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007
- Title
- Tartans in Thailand
- Title remainder
- Pernod Ricard's Thai Whisky War of 2007
- Statement of responsibility
- Julie Hennessy, Rebecca Frazzano, Evan Meagher
- Language
- eng
- Summary
- The case examines a competitive situation in the market for Scotch whisky in Thailand. Two multinationals fight for market share with a complex portfolio of products under the Chivas Regal, Johnnie Walker, and Ballantine brand names. Students must understand a broad array of branding, consumer behavior, pricing, and regulatory issues in order to arrive at recommendations for Chivas Regal to defend against recent gains of Johnnie Walker. The case can be taught with a focus on the Chivas Regal 12 Year product and recommendations for its growth, but also can be taught as a broader portfolio case, with students aligning a portfolio of Chivas and Ballantine products at different quality levels to maximize sales and profit
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Hennessy, Julie
- Dewey number
- 339.4866310952
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HD9366.T5
- LC item number
- H46 2017
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
-
- Frazzano, Rebecca
- Meagher, Evan
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Whiskey industry
- Alcoholic beverage industry
- Branding (Marketing)
- Target audience
- specialized
- Label
- Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007, Julie Hennessy, Rebecca Frazzano, Evan Meagher
- Note
-
- Originally published: Hennessy, J., Frazzano, R., & Meagher, E. (2010). Tartans in Thailand: Pernod Ricard&s Thai whisky war of 2007. 5-210-251. Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000000105
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473989672
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007, Julie Hennessy, Rebecca Frazzano, Evan Meagher
- Note
-
- Originally published: Hennessy, J., Frazzano, R., & Meagher, E. (2010). Tartans in Thailand: Pernod Ricard&s Thai whisky war of 2007. 5-210-251. Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000000105
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473989672
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Tartans-in-Thailand--Pernod-Ricards-Thai-Whisky/Pr7MJ5gV-Lg/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Tartans-in-Thailand--Pernod-Ricards-Thai-Whisky/Pr7MJ5gV-Lg/">Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007, Julie Hennessy, Rebecca Frazzano, Evan Meagher</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
