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The Resource The Lewis Group and the Esprit franchise in New Zealand, John J. Lawrence, Michael McCollough

The Lewis Group and the Esprit franchise in New Zealand, John J. Lawrence, Michael McCollough

Label
The Lewis Group and the Esprit franchise in New Zealand
Title
The Lewis Group and the Esprit franchise in New Zealand
Statement of responsibility
John J. Lawrence, Michael McCollough
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This case describes the situation faced by the Lewis Group, a family owned New Zealand business, upon notification that their international franchise agreement with Esprit Holdings would not be renewed. Esprit Holdings was taking back the rights to the Esprit franchise in order to consolidate control of its brand and act in a more integrated manner worldwide. The options open to the Lewis group included finding another international franchise, creating a new brand to operate under, or going out of business. The evolution of Esprit Holdings' international market entry strategies is presented so that students can understand international franchising issues from both the franchisor's and franchisee's perspectives. The case is intended for use in international marketing or international business courses and was developed to teach international market entry strategy with a particular emphasis on international franchising. Additional issues covered by the case included international brand management, entrepreneurship, and corporate ethics
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Lawrence, John J
Dewey number
658.858
Index
no index present
LC call number
HF1416
LC item number
.L39 2007
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
McCollough, Michael
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Esprit (Firm)
  • Comestics industry
  • Export marketing
  • International business enterprises
Target audience
specialized
Label
The Lewis Group and the Esprit franchise in New Zealand, John J. Lawrence, Michael McCollough
Instantiates
Publication
Note
  • Originally Published InLawrence, J. J., & McCollough, M. (2007). The Lewis Group and the Esprit franchise in New Zealand. Journal of International Business Education, 3(1), 13-22. JIBE3-0CS2
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005769
Extent
1 online resource.
Form of item
online
Isbn
9781526461315
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
The Lewis Group and the Esprit franchise in New Zealand, John J. Lawrence, Michael McCollough
Publication
Note
  • Originally Published InLawrence, J. J., & McCollough, M. (2007). The Lewis Group and the Esprit franchise in New Zealand. Journal of International Business Education, 3(1), 13-22. JIBE3-0CS2
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005769
Extent
1 online resource.
Form of item
online
Isbn
9781526461315
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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