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The Resource The business of media distribution : monetizing film, TV and video content in an online world, by Jeff Ulin, (electronic book)

The business of media distribution : monetizing film, TV and video content in an online world, by Jeff Ulin, (electronic book)

Label
The business of media distribution : monetizing film, TV and video content in an online world
Title
The business of media distribution
Title remainder
monetizing film, TV and video content in an online world
Statement of responsibility
by Jeff Ulin
Creator
Subject
Language
eng
Summary
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. Producers, media executives, students and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, video, television, online, merchandising, video-on-demand, etc. This book is officially endorsed by Variety magazine. * Covers the entire range distribution outlets; learn how your speciality relates to the big picture * The definitive book on how studios and networks make money; apply the knowledge and concepts to your business - endorsed by Variety magazine! * Demystifies net and gross: learn how/when you get the money once you've produced a film *Includes perspectives from leading industry executives from studios, networks and online leaders, including Fox, Paramount, MGM, ABC, Lucasfilm, Pixar, YouTube, Hulu, Amazon, etc. *Illustrates historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape * Relates economic theory, in the trenches practices, market history and current trends *Explores and highlights online influences to each sub-distribution market (e.g., film, video, TV) throughout the development, production, financing, marketing and distribution chain
Member of
Cataloging source
OPELS
http://library.link/vocab/creatorName
Ulin, Jeff
Dewey number
302.230688
Index
no index present
LC call number
P96.M36
LC item number
U456 2009
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Mass media
  • Internet marketing
Label
The business of media distribution : monetizing film, TV and video content in an online world, by Jeff Ulin, (electronic book)
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Market Opportunity and Segmentation -- the Diverse Role of Studios and Networks; Intellectual Property Assets: The Business of Creating, Protecting, Marketing and Communicating an Idea; Financing Production: Networks and Studios as Venture Capitalists; Phases of Production and Key Financial Issues in Talent Agreements (e.g., Director, Actor, Writer); Theatrical Distribution; The Home Video Business and DVD Distribution; Television Distribution; Internet Distribution, Downloads and Mobile Phone Applications- A New Paradigm; Ancillary Markets Distribution--Hotels, Airlines, Pay-Per-View, etc.; Merchandising -- Product Licensing, Promotional Partners, and Other Franchise Revenues; Marketing and Its Symbiotic Role Across the Distribution Chain; Making Money'Net Profits and Hollywood Accounting
Control code
SCIDI500579537
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9780240812007
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
The business of media distribution : monetizing film, TV and video content in an online world, by Jeff Ulin, (electronic book)
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Market Opportunity and Segmentation -- the Diverse Role of Studios and Networks; Intellectual Property Assets: The Business of Creating, Protecting, Marketing and Communicating an Idea; Financing Production: Networks and Studios as Venture Capitalists; Phases of Production and Key Financial Issues in Talent Agreements (e.g., Director, Actor, Writer); Theatrical Distribution; The Home Video Business and DVD Distribution; Television Distribution; Internet Distribution, Downloads and Mobile Phone Applications- A New Paradigm; Ancillary Markets Distribution--Hotels, Airlines, Pay-Per-View, etc.; Merchandising -- Product Licensing, Promotional Partners, and Other Franchise Revenues; Marketing and Its Symbiotic Role Across the Distribution Chain; Making Money'Net Profits and Hollywood Accounting
Control code
SCIDI500579537
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9780240812007
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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