Coverart for item
The Resource The case of Synthroid (B) : marketing a drug coming off patent, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder

The case of Synthroid (B) : marketing a drug coming off patent, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder

Label
The case of Synthroid (B) : marketing a drug coming off patent
Title
The case of Synthroid (B)
Title remainder
marketing a drug coming off patent
Statement of responsibility
Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The case tells the story of Synthroid from its development in 1958 as the first synthetic thyroxine molecule to its competition against generic equivalents in 2004. The case introduces students to the pharmaceutical industry, its practices and some of the complexities of pricing and drug choice, with drug manufacturers, insurance companies, physicians, pharmacists and patients all playing a role. It also provides a primer on hypothyroidism, its symptoms and its treatment
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Tybout, Alice M
Dewey number
658.81
Illustrations
illustrations
Index
no index present
LC call number
HF5439.D75
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Hennessy, Julie
  • Fahey, Natalie
  • Snyder, Charlotte
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Drugs
  • Marketing
Target audience
specialized
Label
The case of Synthroid (B) : marketing a drug coming off patent, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder
Instantiates
Publication
Note
  • Originally Published in: Tybout, A. M., Hennessy, J., Fahey, N., & Snyder, C. (2013). The Case of Synthroid (B): Marketing a Drug Coming Off Patent. 5-312-506(B). Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001383543
Extent
1 online resource
Form of item
online
Isbn
9781473972216
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
The case of Synthroid (B) : marketing a drug coming off patent, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder
Publication
Note
  • Originally Published in: Tybout, A. M., Hennessy, J., Fahey, N., & Snyder, C. (2013). The Case of Synthroid (B): Marketing a Drug Coming Off Patent. 5-312-506(B). Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001383543
Extent
1 online resource
Form of item
online
Isbn
9781473972216
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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