Coverart for item
The Resource The codes of advertising: fetishism and the political economy of meaning in the consumer society, by Sut Jhally

The codes of advertising: fetishism and the political economy of meaning in the consumer society, by Sut Jhally

Label
The codes of advertising: fetishism and the political economy of meaning in the consumer society
Title
The codes of advertising: fetishism and the political economy of meaning in the consumer society
Statement of responsibility
by Sut Jhally
Creator
Subject
Language
eng
Cataloging source
UkLiU
http://library.link/vocab/creatorName
Jhally, Sut
Index
no index present
LC call number
HF5821
LC item number
.J559 1987
Literary form
non fiction
http://library.link/vocab/subjectName
  • Advertising
  • Symbolism in advertising
  • Mass media
Label
The codes of advertising: fetishism and the political economy of meaning in the consumer society, by Sut Jhally
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 206-221) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: fundamentals and starting points -- The fetishism of commodities: Marxism, anthropology, psychoanalysis -- The valorisation of consciousness: the political economy of symbolism -- The codes of the audience -- Advertising codes and fetishism: an empirical study -- Conclusion: advertising, religion and the mediation of meaning
Dimensions
23 cm
Extent
ix, 225 pages
Isbn
9780861875849
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
The codes of advertising: fetishism and the political economy of meaning in the consumer society, by Sut Jhally
Publication
Bibliography note
Includes bibliographical references (pages 206-221) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: fundamentals and starting points -- The fetishism of commodities: Marxism, anthropology, psychoanalysis -- The valorisation of consciousness: the political economy of symbolism -- The codes of the audience -- Advertising codes and fetishism: an empirical study -- Conclusion: advertising, religion and the mediation of meaning
Dimensions
23 cm
Extent
ix, 225 pages
Isbn
9780861875849
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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