Coverart for item
The Resource The construction of English : culture, consumerism and promotion in the ELT global coursebook, John Gray, (electronic book)

The construction of English : culture, consumerism and promotion in the ELT global coursebook, John Gray, (electronic book)

Label
The construction of English : culture, consumerism and promotion in the ELT global coursebook
Title
The construction of English
Title remainder
culture, consumerism and promotion in the ELT global coursebook
Statement of responsibility
John Gray
Creator
Contributor
Subject
Language
eng
Summary
This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally
Cataloging source
UK-WkNB
http://library.link/vocab/creatorDate
1955-
http://library.link/vocab/creatorName
Gray, John
Illustrations
illustrations
Index
index present
LC call number
PE1128.A2
LC item number
G73 2010
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Palgrave Connect (Online service)
http://library.link/vocab/subjectName
English language
Label
The construction of English : culture, consumerism and promotion in the ELT global coursebook, John Gray, (electronic book)
Instantiates
Publication
Antecedent source
file reproduced from original
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Acknowledgements -- Introduction -- Culture and English Language Teaching -- Describing and Analysing ELT Coursebooks -- Representational Repertoires 1: Streamline Connections and Building Strategies -- Representational Repertoires 2: The New Cambridge Course 2 and The New Edition Production and Regulation of Content -- Consumption of Content -- Future Directions -- Conclusion -- Notes -- Appendices -- Bibliography -- Index
Control code
9780230283084
Extent
232 p.
File format
one file format
Form of item
electronic
Isbn
9780230283084
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Quality assurance targets
unknown
Reformatting quality
unknown
Specific material designation
remote
Type of computer file
PDF.
Label
The construction of English : culture, consumerism and promotion in the ELT global coursebook, John Gray, (electronic book)
Publication
Antecedent source
file reproduced from original
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Acknowledgements -- Introduction -- Culture and English Language Teaching -- Describing and Analysing ELT Coursebooks -- Representational Repertoires 1: Streamline Connections and Building Strategies -- Representational Repertoires 2: The New Cambridge Course 2 and The New Edition Production and Regulation of Content -- Consumption of Content -- Future Directions -- Conclusion -- Notes -- Appendices -- Bibliography -- Index
Control code
9780230283084
Extent
232 p.
File format
one file format
Form of item
electronic
Isbn
9780230283084
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Quality assurance targets
unknown
Reformatting quality
unknown
Specific material designation
remote
Type of computer file
PDF.

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