Coverart for item
The Resource The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation, (electronic book)

The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation, (electronic book)

Label
The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation
Title
The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation
Creator
Author
Subject
Language
  • eng
  • eng
Summary
Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents
Member of
http://library.link/vocab/creatorName
Cornelius, Puschmann
Language note
English
Literary form
unknown
http://library.link/vocab/subjectName
  • Communication studies
  • Media studies
  • Computing & information technology
Label
The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation, (electronic book)
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
610359
Dimensions
other
File format
one file format
Form of item
online
Isbn
9783941875555
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
Quality assurance targets
unknown
Reformatting quality
unknown
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
unspecified
Label
The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation, (electronic book)
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
610359
Dimensions
other
File format
one file format
Form of item
online
Isbn
9783941875555
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
Quality assurance targets
unknown
Reformatting quality
unknown
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
unspecified

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