Coverart for item
The Resource The dynamics of persuasion : communication and attitudes in the 21st century, Richard M. Perloff, (electronic book)

The dynamics of persuasion : communication and attitudes in the 21st century, Richard M. Perloff, (electronic book)

Label
The dynamics of persuasion : communication and attitudes in the 21st century
Title
The dynamics of persuasion
Title remainder
communication and attitudes in the 21st century
Statement of responsibility
Richard M. Perloff
Creator
Author
Subject
Language
eng
Summary
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book - emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications - continue in the sixth edition
Member of
Cataloging source
  • StDuBDS
  • StDuBDS
http://library.link/vocab/creatorName
Perloff, Richard M
Dewey number
153.852
Illustrations
illustrations
Index
index present
LC call number
BF637.P4
LC item number
P39 2017
Literary form
non fiction
Nature of contents
bibliography
Series statement
Routledge communication series
http://library.link/vocab/subjectName
  • Persuasion (Psychology)
  • Mass media
  • Attitude change
Target audience
specialized
Label
The dynamics of persuasion : communication and attitudes in the 21st century, Richard M. Perloff, (electronic book)
Instantiates
Publication
Note
Previous edition: 2014
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Contents
<p>Preface</p> <p>Acknowledgments</p> <p>Part 1 Foundations</p> <p>Chapter 1 Introduction to Persuasion</p> <p>Chapter 2 Historical and Ethical Foundations</p> <p>Part Two The Nature of Attitudes</p> <p>Chapter 3 Attitudes: Definition and Structure</p> <p>Chapter 4 The Power of our Passions: Theory and Research on Strong Attitudes</p> <p>Chapter 5 Attitudes: Functions and Consequences</p> <p>Chapter 6 Attitude Measurement</p> <p>Part Three Changing Attitudes and Behavior</p> <p>Chapter 7 Processing Persuasive Communications</p> <p>Chapter 8 "Who Says It": Communicator Factors in Persuasion</p> <p>Chapter 9 Fundamentals of the Message</p> <p>Chapter 10 Emotional Message Appeals: Fear and Guilt</p> <p>Chapter 11 Cognitive Dissonance Theory Part Four Persuasive Communication Contexts</p> <p>Chapter 12 Interpersonal Persuasion</p> <p>Chapter 13 Advertising, Marketing, and Persuasion</p> <p>Chapter 14 Health Communication Campaigns<i> <p> <p>Glossary</p> <p>Subject Index</p> <p>Author Index</p></i>
Control code
AH32217575
Edition
Sixth edition.
Extent
xx, 627 pages
Form of item
electronic
Governing access note
After 5 minutes Preview, click on &#x32;Request Access&#x33;, fill in a form with your details. If triggered, the book will be loaned and tied to the one user for 1 week, during which time users can read or download as they choose. 4th user request triggers auto-purchase
Isbn
9781138100329
Lccn
2016039403
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white)
Specific material designation
remote
Label
The dynamics of persuasion : communication and attitudes in the 21st century, Richard M. Perloff, (electronic book)
Publication
Note
Previous edition: 2014
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Contents
<p>Preface</p> <p>Acknowledgments</p> <p>Part 1 Foundations</p> <p>Chapter 1 Introduction to Persuasion</p> <p>Chapter 2 Historical and Ethical Foundations</p> <p>Part Two The Nature of Attitudes</p> <p>Chapter 3 Attitudes: Definition and Structure</p> <p>Chapter 4 The Power of our Passions: Theory and Research on Strong Attitudes</p> <p>Chapter 5 Attitudes: Functions and Consequences</p> <p>Chapter 6 Attitude Measurement</p> <p>Part Three Changing Attitudes and Behavior</p> <p>Chapter 7 Processing Persuasive Communications</p> <p>Chapter 8 "Who Says It": Communicator Factors in Persuasion</p> <p>Chapter 9 Fundamentals of the Message</p> <p>Chapter 10 Emotional Message Appeals: Fear and Guilt</p> <p>Chapter 11 Cognitive Dissonance Theory Part Four Persuasive Communication Contexts</p> <p>Chapter 12 Interpersonal Persuasion</p> <p>Chapter 13 Advertising, Marketing, and Persuasion</p> <p>Chapter 14 Health Communication Campaigns<i> <p> <p>Glossary</p> <p>Subject Index</p> <p>Author Index</p></i>
Control code
AH32217575
Edition
Sixth edition.
Extent
xx, 627 pages
Form of item
electronic
Governing access note
After 5 minutes Preview, click on &#x32;Request Access&#x33;, fill in a form with your details. If triggered, the book will be loaned and tied to the one user for 1 week, during which time users can read or download as they choose. 4th user request triggers auto-purchase
Isbn
9781138100329
Lccn
2016039403
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white)
Specific material designation
remote

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