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The Resource The fall of advertising and the rise of PR, Al Ries and Laura Ries

The fall of advertising and the rise of PR, Al Ries and Laura Ries

Label
The fall of advertising and the rise of PR
Title
The fall of advertising and the rise of PR
Statement of responsibility
Al Ries and Laura Ries
Creator
Contributor
Subject
Language
eng
Summary
Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity
Cataloging source
DLC
http://library.link/vocab/creatorName
Ries, Al
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.R642 2002
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Ries, Laura
http://library.link/vocab/subjectName
  • Advertising
  • Brand name products
  • Public relations
Label
The fall of advertising and the rise of PR, Al Ries and Laura Ries
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Introduction
  • Pt. 1.
  • Fall of Advertising
  • 1.
  • Advertising and Car Salesmen
  • 2.
  • Advertising and Art
  • 3.
  • Advertising and Creativity
  • 4.
  • Advertising and Awards
  • 5.
  • Advertising and Awareness
  • 6.
  • Advertising and Sales
  • 7.
  • Advertising and the Dotcoms
  • 8.
  • Advertising and Credibility
  • 9.
  • Search for Alternatives
  • Pt. 2.
  • Rise of PR
  • 10.
  • Power of a Third Party
  • 11.
  • Building a New Brand with PR
  • 12.
  • Rebuilding and Old Brand with PR
  • 13.
  • Establishing Your Credentials
  • 14.
  • Rolling Out Your Brand
  • 15.
  • Building an Educational Brand
  • 16.
  • Building a Geographic Brand
  • 17.
  • Building a Booze Brand
  • 18.
  • Missing Ingredient
  • 19.
  • Dealing with Line Extensions
  • 20.
  • Dealing with Names
  • Pt. 3.
  • New Role for Advertising
  • 21.
  • Maintaining the Brand
  • 22.
  • Keeping On Course
  • 23.
  • Firing On All Cylinders
  • Pt. 4.
  • Differences Between Advertising and PR
  • 1.
  • Advertising Is the Wind. PR Is the Sun
  • 2.
  • Advertising Is Spatial. PR Is Linear
  • 3.
  • Advertising Uses the Big Bang. PR Uses the Slow Buildup
  • 4.
  • Advertising Is Visual. PR Is Verbal
  • 5.
  • Advertising Reaches Everybody. PR Reaches Somebody
  • 6.
  • Advertising Is Self-Directed. PR Is Other-Directed
  • 7.
  • Advertising Dies. PR Lives
  • 8.
  • Advertising Is Expensive. PR Is Inexpensive
  • 9.
  • Advertising Favors Line Extensions. PR Favors New Brands
  • 10.
  • Advertising Likes Old Names. PR Likes New Names
  • 11.
  • Advertising Is Funny. PR Is Serious
  • 12.
  • Advertising Is Uncreative. PR Is Creative
  • 13.
  • Advertising Is Incredible. PR Is Credible
  • 14.
  • Advertising Is Brand Maintenance. PR Is Brand Building
  • Pt. 5.
  • Postscripts
  • P.S. for Management
  • P.S. for Advertising
  • P.S. for PR
  • Index
Control code
14614353
Dimensions
22 cm.
Extent
xxi, 295 p.
Isbn
9780060081980
Lccn
2002023294
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
Label
The fall of advertising and the rise of PR, Al Ries and Laura Ries
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Introduction
  • Pt. 1.
  • Fall of Advertising
  • 1.
  • Advertising and Car Salesmen
  • 2.
  • Advertising and Art
  • 3.
  • Advertising and Creativity
  • 4.
  • Advertising and Awards
  • 5.
  • Advertising and Awareness
  • 6.
  • Advertising and Sales
  • 7.
  • Advertising and the Dotcoms
  • 8.
  • Advertising and Credibility
  • 9.
  • Search for Alternatives
  • Pt. 2.
  • Rise of PR
  • 10.
  • Power of a Third Party
  • 11.
  • Building a New Brand with PR
  • 12.
  • Rebuilding and Old Brand with PR
  • 13.
  • Establishing Your Credentials
  • 14.
  • Rolling Out Your Brand
  • 15.
  • Building an Educational Brand
  • 16.
  • Building a Geographic Brand
  • 17.
  • Building a Booze Brand
  • 18.
  • Missing Ingredient
  • 19.
  • Dealing with Line Extensions
  • 20.
  • Dealing with Names
  • Pt. 3.
  • New Role for Advertising
  • 21.
  • Maintaining the Brand
  • 22.
  • Keeping On Course
  • 23.
  • Firing On All Cylinders
  • Pt. 4.
  • Differences Between Advertising and PR
  • 1.
  • Advertising Is the Wind. PR Is the Sun
  • 2.
  • Advertising Is Spatial. PR Is Linear
  • 3.
  • Advertising Uses the Big Bang. PR Uses the Slow Buildup
  • 4.
  • Advertising Is Visual. PR Is Verbal
  • 5.
  • Advertising Reaches Everybody. PR Reaches Somebody
  • 6.
  • Advertising Is Self-Directed. PR Is Other-Directed
  • 7.
  • Advertising Dies. PR Lives
  • 8.
  • Advertising Is Expensive. PR Is Inexpensive
  • 9.
  • Advertising Favors Line Extensions. PR Favors New Brands
  • 10.
  • Advertising Likes Old Names. PR Likes New Names
  • 11.
  • Advertising Is Funny. PR Is Serious
  • 12.
  • Advertising Is Uncreative. PR Is Creative
  • 13.
  • Advertising Is Incredible. PR Is Credible
  • 14.
  • Advertising Is Brand Maintenance. PR Is Brand Building
  • Pt. 5.
  • Postscripts
  • P.S. for Management
  • P.S. for Advertising
  • P.S. for PR
  • Index
Control code
14614353
Dimensions
22 cm.
Extent
xxi, 295 p.
Isbn
9780060081980
Lccn
2002023294
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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