Coverart for item
The Resource The global football industry : marketing perspectives, edited by James J. Zhang and Brenda G. Pitts, (electronic book)

The global football industry : marketing perspectives, edited by James J. Zhang and Brenda G. Pitts, (electronic book)

Label
The global football industry : marketing perspectives
Title
The global football industry
Title remainder
marketing perspectives
Statement of responsibility
edited by James J. Zhang and Brenda G. Pitts
Contributor
Editor
Subject
Language
eng
Member of
Cataloging source
NhCcYBP
Dewey number
796.334
Index
index present
LC call number
GV943.3
LC item number
.G56 2018
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Zhang, James J.
  • Pitts, Brenda G.
Series statement
WORLD ASSOCIATION FOR SPORT MANAGEMENT SERIES.
Series volume
3
http://library.link/vocab/subjectName
  • Soccer
  • Soccer
Label
The global football industry : marketing perspectives, edited by James J. Zhang and Brenda G. Pitts, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Contemporary global football industry : an introduction / N. David Pifer, Yan Wang, Glaucio Scremin, Brenda G. Pitts, and James J. Zhang -- European grassroots football : structural and managerial peculiarities / Christoph Breuer and Tobias Nowy -- Economic importance of football in Germany / Holger Preuss, Iris an der Heiden and Christian Alfs -- Non-local Portuguese football fans and their love for "the big three" / Boris Osorio and Craig Hyatt -- The driving forces of competitive balance in European football : a review of Europe's top leagues / N. David Pifer -- Competitive balance in the Chinese football league / Jie Xu, Scott Tainsky, Liang Wei, and Natalie L. Smith -- Psychographic profiling and segmenting major indoor football league fans / Glaucio Scremin and Su Liu -- When the beautiful game turns ugly : fan experiences of perceived match fixing in football / Adriano M. Lamberti and Craig G. Hyatt -- Videographic analysis of "weird guys" : what do relationships mean to football fans? / Herbert Woratschek, Chris Horbel and Bastian Popp -- Comparison of marketing approaches in men's and women's football events / Dana Ellis and Rebecca Leopkey -- The equalizer : feminist themes in NWSL club marketing / Chris Henderson, Becca Leopkey and James J. Zhang -- General game support programs associated with professional team sports / Kevin K. Byon, Mandy Y. Zhang, Noah Y. Hsu, Dan Drane, Breda G. Pitts, and James J. Zhang
Control code
99977616449
Dimensions
unknown
Extent
1 online resource (viii, 343 pages.) :
Form of item
online
Isbn
9780815360568
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
The global football industry : marketing perspectives, edited by James J. Zhang and Brenda G. Pitts, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Contemporary global football industry : an introduction / N. David Pifer, Yan Wang, Glaucio Scremin, Brenda G. Pitts, and James J. Zhang -- European grassroots football : structural and managerial peculiarities / Christoph Breuer and Tobias Nowy -- Economic importance of football in Germany / Holger Preuss, Iris an der Heiden and Christian Alfs -- Non-local Portuguese football fans and their love for "the big three" / Boris Osorio and Craig Hyatt -- The driving forces of competitive balance in European football : a review of Europe's top leagues / N. David Pifer -- Competitive balance in the Chinese football league / Jie Xu, Scott Tainsky, Liang Wei, and Natalie L. Smith -- Psychographic profiling and segmenting major indoor football league fans / Glaucio Scremin and Su Liu -- When the beautiful game turns ugly : fan experiences of perceived match fixing in football / Adriano M. Lamberti and Craig G. Hyatt -- Videographic analysis of "weird guys" : what do relationships mean to football fans? / Herbert Woratschek, Chris Horbel and Bastian Popp -- Comparison of marketing approaches in men's and women's football events / Dana Ellis and Rebecca Leopkey -- The equalizer : feminist themes in NWSL club marketing / Chris Henderson, Becca Leopkey and James J. Zhang -- General game support programs associated with professional team sports / Kevin K. Byon, Mandy Y. Zhang, Noah Y. Hsu, Dan Drane, Breda G. Pitts, and James J. Zhang
Control code
99977616449
Dimensions
unknown
Extent
1 online resource (viii, 343 pages.) :
Form of item
online
Isbn
9780815360568
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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