The Resource The management and leadership of educational marketing : research, practice and applications, edited by Izhar Oplatka, Jane Hemsley-Brown, (electronic book)
The management and leadership of educational marketing : research, practice and applications, edited by Izhar Oplatka, Jane Hemsley-Brown, (electronic book)
Resource Information
The item The management and leadership of educational marketing : research, practice and applications, edited by Izhar Oplatka, Jane Hemsley-Brown, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item The management and leadership of educational marketing : research, practice and applications, edited by Izhar Oplatka, Jane Hemsley-Brown, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, largely because the survival of many educational institutions is now dependent on their capacity to maintain or increase their 'market share' of students, funding and resources. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention; trust; building relationships with parents, curriculum marketing, strategic marketing, and market orientation in the educational arena. Special attention is given by the authors to the promotion of education in respect to school innovation, success, and accountability. The book is intended to enrich the theoretical and practical knowledge of scholars who are interested in understanding the leadership of educational institutions, and of principals, marketers, and administrators who face inter-institutional competition in the context of schooling, tertiary or higher education
- Language
- eng
- Label
- The management and leadership of educational marketing : research, practice and applications
- Title
- The management and leadership of educational marketing
- Title remainder
- research, practice and applications
- Statement of responsibility
- edited by Izhar Oplatka, Jane Hemsley-Brown
- Language
- eng
- Summary
- The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, largely because the survival of many educational institutions is now dependent on their capacity to maintain or increase their 'market share' of students, funding and resources. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention; trust; building relationships with parents, curriculum marketing, strategic marketing, and market orientation in the educational arena. Special attention is given by the authors to the promotion of education in respect to school innovation, success, and accountability. The book is intended to enrich the theoretical and practical knowledge of scholars who are interested in understanding the leadership of educational institutions, and of principals, marketers, and administrators who face inter-institutional competition in the context of schooling, tertiary or higher education
- Cataloging source
- CaPaEBR
- Illustrations
- illustrations
- Index
- index present
- LC call number
- LB2806
- LC item number
- .M36 2012eb
- Literary form
- non fiction
- Nature of contents
-
- standards specifications
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1950-
- http://library.link/vocab/relatedWorkOrContributorName
-
- Oplatka, Izhar
- Hemsley-Brown, Jane
- Series statement
- Advances in educational administration
- Series volume
- 15
- http://library.link/vocab/subjectName
-
- Education
- Educational leadership
- School management and organization
- Label
- The management and leadership of educational marketing : research, practice and applications, edited by Izhar Oplatka, Jane Hemsley-Brown, (electronic book)
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- ebr10608582
- Dimensions
- unknown
- Extent
- x, 286 p.
- Form of item
- electronic
- Isbn
- 9781781902424
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Original version note
- Original electronic resource
- Other physical details
- ill.
- Reproduction note
- Electronic resource.
- Specific material designation
- remote
- Label
- The management and leadership of educational marketing : research, practice and applications, edited by Izhar Oplatka, Jane Hemsley-Brown, (electronic book)
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- ebr10608582
- Dimensions
- unknown
- Extent
- x, 286 p.
- Form of item
- electronic
- Isbn
- 9781781902424
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Original version note
- Original electronic resource
- Other physical details
- ill.
- Reproduction note
- Electronic resource.
- Specific material designation
- remote
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/The-management-and-leadership-of-educational/HBSWxppVRjs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/The-management-and-leadership-of-educational/HBSWxppVRjs/">The management and leadership of educational marketing : research, practice and applications, edited by Izhar Oplatka, Jane Hemsley-Brown, (electronic book)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item The management and leadership of educational marketing : research, practice and applications, edited by Izhar Oplatka, Jane Hemsley-Brown, (electronic book)
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/The-management-and-leadership-of-educational/HBSWxppVRjs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/The-management-and-leadership-of-educational/HBSWxppVRjs/">The management and leadership of educational marketing : research, practice and applications, edited by Izhar Oplatka, Jane Hemsley-Brown, (electronic book)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
