Coverart for item
The Resource The management and leadership of educational marketing : research, practice and applications, edited by Izhar Oplatka, Jane Hemsley-Brown, (electronic book)

The management and leadership of educational marketing : research, practice and applications, edited by Izhar Oplatka, Jane Hemsley-Brown, (electronic book)

Label
The management and leadership of educational marketing : research, practice and applications
Title
The management and leadership of educational marketing
Title remainder
research, practice and applications
Statement of responsibility
edited by Izhar Oplatka, Jane Hemsley-Brown
Contributor
Subject
Language
eng
Summary
The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, largely because the survival of many educational institutions is now dependent on their capacity to maintain or increase their 'market share' of students, funding and resources. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention; trust; building relationships with parents, curriculum marketing, strategic marketing, and market orientation in the educational arena. Special attention is given by the authors to the promotion of education in respect to school innovation, success, and accountability. The book is intended to enrich the theoretical and practical knowledge of scholars who are interested in understanding the leadership of educational institutions, and of principals, marketers, and administrators who face inter-institutional competition in the context of schooling, tertiary or higher education
Member of
Cataloging source
CaPaEBR
Illustrations
illustrations
Index
index present
LC call number
LB2806
LC item number
.M36 2012eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1950-
http://library.link/vocab/relatedWorkOrContributorName
  • Oplatka, Izhar
  • Hemsley-Brown, Jane
Series statement
Advances in educational administration
Series volume
15
http://library.link/vocab/subjectName
  • Education
  • Educational leadership
  • School management and organization
Label
The management and leadership of educational marketing : research, practice and applications, edited by Izhar Oplatka, Jane Hemsley-Brown, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10608582
Dimensions
unknown
Extent
x, 286 p.
Form of item
electronic
Isbn
9781781902424
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
The management and leadership of educational marketing : research, practice and applications, edited by Izhar Oplatka, Jane Hemsley-Brown, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10608582
Dimensions
unknown
Extent
x, 286 p.
Form of item
electronic
Isbn
9781781902424
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote

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