Coverart for item
The Resource The marketing strategy desktop guide, Norton Paley, (electronic book)

The marketing strategy desktop guide, Norton Paley, (electronic book)

Label
The marketing strategy desktop guide
Title
The marketing strategy desktop guide
Statement of responsibility
Norton Paley
Creator
Subject
Language
eng
Summary
A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Paley, Norton
Illustrations
illustrations
Index
no index present
LC call number
HF5415.13
LC item number
.P322 2007eb
Literary form
non fiction
Nature of contents
standards specifications
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Strategic planning
Label
The marketing strategy desktop guide, Norton Paley, (electronic book)
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10210849
Dimensions
unknown
Edition
2nd ed.
Extent
252 p.
Form of item
electronic
Isbn
9781854184917
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
The marketing strategy desktop guide, Norton Paley, (electronic book)
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10210849
Dimensions
unknown
Edition
2nd ed.
Extent
252 p.
Form of item
electronic
Isbn
9781854184917
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote

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