Coverart for item
The Resource The national launch of an international brand : IKEA Turkey, N?khet Vardar

The national launch of an international brand : IKEA Turkey, N?khet Vardar

Label
The national launch of an international brand : IKEA Turkey
Title
The national launch of an international brand
Title remainder
IKEA Turkey
Statement of responsibility
N?khet Vardar
Creator
Author
Subject
Language
eng
Summary
In the story of IKEA, we see how its founder, Ingvar Kamprad, started his business in a village in 1943 under conditions where scarcity was the norm. However, by putting his heart and creativity into every single step he took, questioning the usual way of doing business, trying to do things differently by applying innovation, he began getting better market results than others had done. This case presents the backstory to how IKEA grew and how it became an international operation. In addition, we examine in context the criteria for becoming an international brand and see how global marketing can be practiced without alienating local markets. Some international marketing strategies of IKEA are also discussed by analyzing the IKEA entry strategy into the Turkish market in 2005, learning the approach taken at its launch, which elements of marketing were standardized, and which were adapted for improving market results. In this case we see whether the IKEA entry strategy into the Turkish market yielded the expected market results, and also consider the required success conditions for attaining satisfactory results in global marketing
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Vardar, N?khet
Dewey number
380.1456841
Index
index present
LC call number
HD9773.S84
LC item number
V37 2018
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Kamprad, Ingvar
  • Ikea (Firm)
Target audience
specialized
Label
The national launch of an international brand : IKEA Turkey, N?khet Vardar
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003797
Extent
1 online resource.
Form of item
online
Isbn
9781526441737
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
The national launch of an international brand : IKEA Turkey, N?khet Vardar
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003797
Extent
1 online resource.
Form of item
online
Isbn
9781526441737
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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