Coverart for item
The Resource The new public : professional communication and the means of social influence, Leon H. Mayhew

The new public : professional communication and the means of social influence, Leon H. Mayhew

Label
The new public : professional communication and the means of social influence
Title
The new public
Title remainder
professional communication and the means of social influence
Statement of responsibility
Leon H. Mayhew
Creator
Author
Subject
Language
eng
Summary
Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable
Member of
Cataloging source
UkCbUP
http://library.link/vocab/creatorName
Mayhew, Leon H
Dewey number
659.2
Index
index present
LC call number
HM1221
LC item number
.M3124 1997
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Cambridge cultural social studies
http://library.link/vocab/subjectName
  • Public relations
  • Communication
  • Influence (Psychology)
  • Manipulative behavior
  • Persuasion (Psychology)
Label
The new public : professional communication and the means of social influence, Leon H. Mayhew
Instantiates
Publication
Note
Title from publisher's bibliographic system (viewed on 05 Oct 2015)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. I. Rhetoric and the integration of society. 1. Public influence in modern society. 2. Rhetoric and reason -- pt. II. Influence. 3. Influence: capacity to persuade. 4. Habermas and Parsons: critical issues regarding influence. 5. Public influence: a new paradigm. 6. The differentiation of rhetorical solidarity -- pt. III. The New Public. 7. The emergence of the New Public: advertising, market research and public relations. 8. Political communication in the New Public. 9. Forums for the redemption of influence. 10. The rhetoric of presentation
Control code
CR9780511520785
Extent
1 online resource (xi, 332 pages)
Form of item
online
Isbn
9780511520785
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital, PDF file(s).
Specific material designation
remote
Label
The new public : professional communication and the means of social influence, Leon H. Mayhew
Publication
Note
Title from publisher's bibliographic system (viewed on 05 Oct 2015)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. I. Rhetoric and the integration of society. 1. Public influence in modern society. 2. Rhetoric and reason -- pt. II. Influence. 3. Influence: capacity to persuade. 4. Habermas and Parsons: critical issues regarding influence. 5. Public influence: a new paradigm. 6. The differentiation of rhetorical solidarity -- pt. III. The New Public. 7. The emergence of the New Public: advertising, market research and public relations. 8. Political communication in the New Public. 9. Forums for the redemption of influence. 10. The rhetoric of presentation
Control code
CR9780511520785
Extent
1 online resource (xi, 332 pages)
Form of item
online
Isbn
9780511520785
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital, PDF file(s).
Specific material designation
remote

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