The Resource The new public : professional communication and the means of social influence, Leon H. Mayhew
The new public : professional communication and the means of social influence, Leon H. Mayhew
Resource Information
The item The new public : professional communication and the means of social influence, Leon H. Mayhew represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item The new public : professional communication and the means of social influence, Leon H. Mayhew represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable
- Language
- eng
- Extent
- 1 online resource (xi, 332 pages)
- Note
- Title from publisher's bibliographic system (viewed on 05 Oct 2015)
- Contents
-
- pt. I. Rhetoric and the integration of society. 1. Public influence in modern society. 2. Rhetoric and reason
- pt. II. Influence. 3. Influence: capacity to persuade. 4. Habermas and Parsons: critical issues regarding influence. 5. Public influence: a new paradigm. 6. The differentiation of rhetorical solidarity
- pt. III. The New Public. 7. The emergence of the New Public: advertising, market research and public relations. 8. Political communication in the New Public. 9. Forums for the redemption of influence. 10. The rhetoric of presentation
- Isbn
- 9780511520785
- Label
- The new public : professional communication and the means of social influence
- Title
- The new public
- Title remainder
- professional communication and the means of social influence
- Statement of responsibility
- Leon H. Mayhew
- Language
- eng
- Summary
- Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable
- Cataloging source
- UkCbUP
- http://library.link/vocab/creatorName
- Mayhew, Leon H
- Dewey number
- 659.2
- Index
- index present
- LC call number
- HM1221
- LC item number
- .M3124 1997
- Literary form
- non fiction
- Nature of contents
- dictionaries
- Series statement
- Cambridge cultural social studies
- http://library.link/vocab/subjectName
-
- Public relations
- Communication
- Influence (Psychology)
- Manipulative behavior
- Persuasion (Psychology)
- Label
- The new public : professional communication and the means of social influence, Leon H. Mayhew
- Note
- Title from publisher's bibliographic system (viewed on 05 Oct 2015)
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- pt. I. Rhetoric and the integration of society. 1. Public influence in modern society. 2. Rhetoric and reason -- pt. II. Influence. 3. Influence: capacity to persuade. 4. Habermas and Parsons: critical issues regarding influence. 5. Public influence: a new paradigm. 6. The differentiation of rhetorical solidarity -- pt. III. The New Public. 7. The emergence of the New Public: advertising, market research and public relations. 8. Political communication in the New Public. 9. Forums for the redemption of influence. 10. The rhetoric of presentation
- Control code
- CR9780511520785
- Extent
- 1 online resource (xi, 332 pages)
- Form of item
- online
- Isbn
- 9780511520785
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- digital, PDF file(s).
- Specific material designation
- remote
- Label
- The new public : professional communication and the means of social influence, Leon H. Mayhew
- Note
- Title from publisher's bibliographic system (viewed on 05 Oct 2015)
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- pt. I. Rhetoric and the integration of society. 1. Public influence in modern society. 2. Rhetoric and reason -- pt. II. Influence. 3. Influence: capacity to persuade. 4. Habermas and Parsons: critical issues regarding influence. 5. Public influence: a new paradigm. 6. The differentiation of rhetorical solidarity -- pt. III. The New Public. 7. The emergence of the New Public: advertising, market research and public relations. 8. Political communication in the New Public. 9. Forums for the redemption of influence. 10. The rhetoric of presentation
- Control code
- CR9780511520785
- Extent
- 1 online resource (xi, 332 pages)
- Form of item
- online
- Isbn
- 9780511520785
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- digital, PDF file(s).
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/The-new-public--professional-communication-and/nZD6N3fP2Bs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/The-new-public--professional-communication-and/nZD6N3fP2Bs/">The new public : professional communication and the means of social influence, Leon H. Mayhew</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
