The Resource The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games, Chris Chard, Cheryl Mallen, Cheri L. Bradish
The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games, Chris Chard, Cheryl Mallen, Cheri L. Bradish
Resource Information
The item The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games, Chris Chard, Cheryl Mallen, Cheri L. Bradish represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games, Chris Chard, Cheryl Mallen, Cheri L. Bradish represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- In 2008, the London Organising Committee of the Olympic Games (LOCOG) announced that they had signed a $58 million (US) sponsorship agreement with British Petroleum (BP), an oil company with well-known environmental concerns and offenses. The current case is set in July 2010 amidst BP's most recent, and largest, environmental incident. The purpose of this case is to answer a key question: What action (if any) should LOCOG take with respect to its partnership with BP given the Gulf Coast oil spill? Additionally, students are challenged to form opinions regarding the environmental and social responsibilities of an Olympic sponsor, and to develop a strategic plan and policies for Olympic partners related to their environmental and social actions in the future
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally published in Chard, C., Mallen, C., & Bradish, C. L. (2013). The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games. Case Studies in Sport Management, 2(2), 10-16. DOI:
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781526432766
- Label
- The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games
- Title
- The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games
- Statement of responsibility
- Chris Chard, Cheryl Mallen, Cheri L. Bradish
- Language
- eng
- Summary
- In 2008, the London Organising Committee of the Olympic Games (LOCOG) announced that they had signed a $58 million (US) sponsorship agreement with British Petroleum (BP), an oil company with well-known environmental concerns and offenses. The current case is set in July 2010 amidst BP's most recent, and largest, environmental incident. The purpose of this case is to answer a key question: What action (if any) should LOCOG take with respect to its partnership with BP given the Gulf Coast oil spill? Additionally, students are challenged to form opinions regarding the environmental and social responsibilities of an Olympic sponsor, and to develop a strategic plan and policies for Olympic partners related to their environmental and social actions in the future
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Chard, Chris
- Dewey number
- 796.07973
- Illustrations
- illustrations
- Index
- index present
- LC call number
- GV716
- LC item number
- .C43 2013
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Mallen, Cheryl
- Bradish, Cheri L.
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Sports sponsorship
- Social responsibility of business
- London Organising Committee of the Olympic Games and Paralympic Games
- British Petroleum Company
- Target audience
- specialized
- Label
- The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games, Chris Chard, Cheryl Mallen, Cheri L. Bradish
- Note
-
- Originally published in Chard, C., Mallen, C., & Bradish, C. L. (2013). The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games. Case Studies in Sport Management, 2(2), 10-16. DOI:
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003804
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526432766
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games, Chris Chard, Cheryl Mallen, Cheri L. Bradish
- Note
-
- Originally published in Chard, C., Mallen, C., & Bradish, C. L. (2013). The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games. Case Studies in Sport Management, 2(2), 10-16. DOI:
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003804
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526432766
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/The-responsibilities-of-Olympic-sponsors-BP-and/jKK0zA8q4kw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/The-responsibilities-of-Olympic-sponsors-BP-and/jKK0zA8q4kw/">The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games, Chris Chard, Cheryl Mallen, Cheri L. Bradish</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/The-responsibilities-of-Olympic-sponsors-BP-and/jKK0zA8q4kw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/The-responsibilities-of-Olympic-sponsors-BP-and/jKK0zA8q4kw/">The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games, Chris Chard, Cheryl Mallen, Cheri L. Bradish</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
